Many artists have made their debut through the most popular video sharing and social media network available – YouTube. Why not? When it can get your products and services in front of as many people as possible, without breaking the bank.
Dubbed as the ‘second largest search engine’, YouTube can help you create a strong connection with your audience. It’s a great opportunity for every marketer.
Benefits of YouTube Advertising
Capturing attention. A creative YouTube video will certainly captivate an audience. It has an estimated 60 million unique visitors each month. Your message can reach millions of people that all have the potential of becoming prospective customers.
Social media access. YouTube videos provide easy access to other social media platforms, creating a massive viral effect. Viewers can embed videos and share their favorite videos with friends, co-workers and family.
Search engine rankings. Because Google owns YouTube, videos from the site are ranked high on Google’s search pages routinely. When used together, it’s becomes an expansive and powerful social media marketing strategy.
Steps to YouTube Marketing Services
Think of YouTube as a social conversation between you, and those who want to hear what you have to say. Here are the steps to start YouTube marketing.
Set your goals. You have to be clear about your specific objectives. Why do you want to market yourself and your business on YouTube? Whether it’s building your presence or directing traffic to your site, set your goals before starting a channel.
Getting started. Set up any Google account and create your own channel. From there, set your profile photo, add links to your website, and other social media accounts. You can go with a business name, or whatever is appropriate for your objectives.
Make your videos. This depends on your expertise and budget. If you want top notch quality, you’ll need a DSLR camera. Otherwise, make use of what you have, such as your smartphone. Whatever your device, make sure you’re comfortable using it.
Video editing. The market is overflowing with video and editing tools. There are even free software you can take advantage of. There are different options depending on the effect you need, and your level of comfort with the technology.
Driving the traffic. Since YouTube is an internal search engine, it’s easier for your content to be seen. Two ranking factors to consider include content and interaction. Keep descriptions, tags, etc. covered, and follow what your audience likes and shares.
Effective YouTube Marketing Tips
To make your channel more popular and easier to find on search engines, produce a consistent stream of new video content. Create a content schedule and stick to it.
YouTube is a social media platform just like Facebook and Twitter. Treat it like a community and try to interact as much as possible. Be friends with other companies in your locale, and other brands operating in your space.
YouTube can delete your entire channel if you violate their terms of service. Stick with white hat SEO and you’ll be fine. If you’re new to the platform, read over their rules. Try to back up all your files so you can easily re-upload data in cases of disturbance.