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Advantages of Using an Agency to Manage Google AdWords

May 5, 2019

Nowadays, a lot of businesses turn to advertising agencies for their expertise and specialized knowledge. Small businesses, in particular, may not have their own marketing department, so, they probably need the depth of expertise an agency can provide. Some digital marketing companies in Dubai may specialize in one particular area of expertise, such as online advertising. Thus, it is highly important that you know what type of advertising agency you are interested in before choosing one.

Following some of the way’s businesses can get an edge by letting an agency manage their paid campaigns, especially Google Ads.

1. A Google relationship is priceless

SEM (Search Engine Marketing) agencies who offer Google Ads services should have a very good relationship with Google.  They have a direct point of contact that they can reach out to whenever they need support.  Google offers them routine training on new features, account reviews and optimization recommendations, and faster support which are not offered if you are running your own Google Ads. Please look out for the Google Partner logo on the agency’s website.

2. Saving time

Working with a digital media agency can save a business valuable time. It means that you and your staff do not need to spend time developing and optimizing advertising campaigns. This is particularly important if you do not have staff that are dedicated to advertising work. Using an agency will let your staff to do what they have been trained for. Moreover, most small and middle size business owners are busy enough running their business to give the creation of an ad campaign the time and energy it needs. So, it means that hiring an agency can also free you to spend more time running your business.

3. Two heads are better than one

Managing the same account forever as one person can lead to sleepwalking through account management. You feel like you have been there, done that, tried this other thing, and there is nothing left. SEM agencies Dubai generally have a team dedicated on your account, which not only brings a fresh perspective but also different ways of thinking. This can offer new life into a stale situation and discover new pockets of growth and scale for a client.

4. Google Ads changes constantly

Google Ads changes and evolves very quickly. This means that Google ads campaign management changes too. Keeping up to date to these changes takes time and if you do not stay up to date on what’s new, you could be wasting money.

5. Brand Development

Even for big businesses, developing a brand can be challenging. Online agencies can help with this process by developing on-line advertising campaigns for brand awareness. In addition to this, they can also offer you with research that will allow you to target the most effective market. An effective SEM agency Dubai can also help design your ads for individual media so that you can get the most effective result in each advertising platform.