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Importance of a strong call-to-action on your landing page

April 11, 2019

It is vital to all businesses that people who visit their website take action. In order for a business to generate viable revenue, they need people to take them up on the offers presented to them.

According to one of the best digital marketing agencies in Dubai, there are a lot of reasons why people do not take your business up on your offer. It might be because it did not find them at the right time in the customer’s buying journey, or maybe because they found your approach too pushy. It could also be that the offer was not interesting enough.

The Importance of Calls to Action

CTA Formulas for Higher Conversions
CTA Formulas for Higher Conversions

An effective call to action, or CTA, can have a resounding impact on revenue while also expanding customer reach.

The call to action is an important element on any web-page, acting as a signpost that lets the user know what to do next. Marketing and advertising companies in Dubai say that without a clear CTA, the user may not know the next steps to take and is likely to leave the site without doing anything.

Furthermore, a great call-to-action decrease the chances of moving the user down the sales funnel. It is also possible to have multiple CTAs on a page if there are multiple desired actions for the user to take.

For instance, if a reader lands on a blog and there is no clear call to action at the bottom of the post, there is a high possibility that the reader will leave the web-page without taking any further action. However, if there is a CTA at the bottom of the post asking them to read more articles or to sign-up for an e-mail newsletter, that can encourage them to continue interacting with the site.

Your calls-to-action can improve the overall success of your website, its landing pages and your revenue. Thus, it is vital not to underestimate their use. As a the best SEO company in Dubai, Creativo know CTAs like the back of their hand. When it comes to placing a CTA button, they use heat maps which visually representing the visitors on their client’s sites clicks, taps and scrolling behavior. With this information, they are able to be certain that the placement of any CTA is going to attract the majority of the site’s visitors.

If you need assistance in improving your website or you need an advice in creating call to action examples in persuasive writing, Creativo is the right agency to go to. For inquiries, mail as at info@creativouae.com.