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Benefits of Paid Search Advertising for Small Business

November 27, 2019

Businesses, especially the small ones have much to gain from paid search advertising. A paid search campaign, if done the right way, can help a business grow and succeed. Below are the top 5 ways on how online advertising in UAE can help small businesses:

Faster ROI – Paid search advertising has become a game changer for small businesses which may result in a faster return on investment than other marketing platforms. You may get an increased overall cost in marketing, but the improvement in client engagement justifies the means.

Connect with your target audience – Paid advertising lets you control when and where your ads appear based on a number of factors including keywords, location, website and device as well as time and date.  This means that you are able to reach your target audience, just at the right time, to help them convert into buying customers.

Measurable results -A reputable PPC agency in Dubai says that in paid advertising, everything that you do has a clear and measurable target. In fact, it is possible to measure anything related to running your PPC campaign such as impressions, clicks, website visits, profits, costs and so much more.  From the time that you start your PPC campaign, you immediately know how much you have spent, and whether or not you are generating a significant profit.

Increases brand recognition – Engaging with paid advertising also improves your business visibility and brand awareness. Even when people don’t click on your ad, they are still able to see it because it is located above the organic search results. This has the potential to promote business growth just by exposing more potential customers to your ads.

PPC advertising pulls in quality traffic – SEM agencies in Dubai say that traffic coming from search engines is the best traffic. Why? Because the customer intent is higher since people are actually searching for the products or services that you offer, so the conversion rate is higher compared to the traffic coming from other channels.

When used the right way, paid advertising and online marketing in the UAE is the best marketing strategy that you can do to your business, no matter how big or small it is. Unlike other forms of marketing, you can generate fast results, control your marketing budget, raise your brand awareness, and get more leads/sales. If you are still unsure of how to start with paid advertising, make sure to speak with an experienced professional before setting up a PPC campaign, as poor campaign set-up can quickly turn into a costly endeavor.

For more questions, get in touch with Creativo today at: 04 568 4882.