Be seen on Google through Adwords and PPC advertisingNov 23, 2015 | Reading Time: 2 minutes
In running digital marketing campaigns, you can rely on AdWords and PPC advertising. It can definitely enable marketers to position their ads on search results pages on Google and other affiliate websites. In short, they’re both essential factors for website visibility.
AdWords is an advertising platform owned by Google, and it involves the PPC or pay-per-click system. It is where marketers can dictate where their ad appears through bidding. Experts on PPC Dubai shares why you should go for it.
Benefits of PPC Advertising
As mentioned, PPC is popular for attracting targeted visitors to a web site and converting them into buyers. The marketer just needs to make payments for the ads published online, and only when a visitor clicks on the ad to visit the web site or the landing page.
You can control cost. With PPC, you set the budget to your needs. Marketers can put a cap on how much they should spend daily, and it’s flexible to change at any time. A big budget can give you greater results. But, it also depends on how competitive the keywords are.
You only pay per click. The best thing is, you know where every dollar is going. It is straightforward since you only pay when a viewer clicks on the ad. It is a whole different world compared to traditional advertising offline, where you never really know.
You gain quick results. Organic search traffic is essential for long-term website marketing, but it can also take a long time to prove its ROI. The pay-per-click system can show results fast. Depending on how it’s run, you can expect for results the next day.
You reach your target. PPC ads can be geographically targeted so they only appear to potential customers in your area. It also has delivery options with device-specific preferences. You can choose to deliver specific messages to your target audience at prime time.
You can inform channels. The pay-per-click system can analyze a set of keywords and report if it’s converting well. This can be very helpful for your search engine optimization. You can even test the waters with new products or offerings to gauge demand.
What is AdWords Remarketing?
Marketers use remarketing to reach past website visitors and app users. It involves the use of special tracking codes to place cookies in the computer of people visiting your website. Ads are then served to those with that cookie, on the Display Network.
Remarketing finds people who have shown enough interest in your products or services. They’re more likely to go with the conversion than those who have not been there.
Selecting your audiences. The very first step to remarketing is to analyze your data. Decide which visitors you’d like to target ads to. Hiring an expert can help you generate and place the special code you’ll need to place cookies in your website visitors’ computers.
Now you can reach people when they’re most likely to buy. AdWords remarketing provides can drive your customers to your website and app when they’re most engaged. You may customize your remarketing lists to achieve specific advertising goals.
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