Benefits of Local SEO and Why It WorksNov 2, 2015 | Reading Time: 3 minutes
In the recent years, Google has shown more interest toward smaller, more agile businesses. They even provide free webmaster tools to enable small-business owners break new ground. More experts are now expecting Pigeon to do locally-focused updates
Local SEO needs to be a key focus of any local company’s marketing plan. As the number of mobile searches continues to increase, so does local searches performed. It’s a way for search engines to offer the most relevant results to users.
Local Search Engine Optimization
Local SEO is focused on providing results that are relevant to a user, calculated according to location data. For instance, if you search for the ‘best flowers shop’ on your desktop or smartphone, Google would provide you with results that are nearest to you.
Local search results may be displayed in one of two ways on Google – the new Google carousel or in a listing format. The former has organic and paid listings, which includes a map plotted with local destinations. The latter gives away the address, phone number and reviews.
Local SEO Services Benefits
Of course, if you’re business is located in a certain place, you’d want to reach out to people in your immediate area. Here are some of the benefits of local SEO.
Increase search ranking. Consumers are lazy when it comes to online search. They want the best answer to their question and they want it on the first page. In most cases, no one really want to browse through the second, third, and fourth pages.
Target customers. Your brand message should reach the right audience. That’s the entire purpose of local SEO. It puts your page in front of people who are likely to take action. These potential customers are looking for a business like yours in their vicinity.
Gain more value. Google is now more focused that ever on putting the most valuable content in front of its searchers. Through local SEO, your website gains more value because the content shown to your readers relates directly to their queries.
Draws new customers. Fewer consumers open their yellow pages for help when searching for an establishment. They often Google or use other search engines to find the goods and services they need. Making your business easier to find can draw in more customers.
Beat competition. There will always be another business in your area that offers the same products or services. You can use local SEO to be above them in the search results. Consumers are more likely to click on the first link.
Brand awareness. To help you improve your brand’s image, you need to come up with valuable, keyword-rich content. This allows your readers to understand what your business offers. The higher the ranking, the more awareness there will be about your company.
Return on investment. Local SEO is an investment that requires work and maintenance. However, once it has taken hold, it can bring in great returns. With the right content and SEO strategies, it can help your company grow and improve visibility.
Don’t forget that SEO never stops. Continuous work is needed because the web is always evolving. The more attractive a website is to a search engine algorithm, the higher it will rank in SERPs. Hire a reputable SEO firm that can assist you into achieving your goals.
A good SEO Company will do their best to understand your customer base, and your present SEO position. They should ask you questions such as your analytics. They’ll lay out reasonable goals to help you achieve ROI on your investment.
Every year, millions of new sites are created and launched live across the web. As competition continues to increase, local SEO will only grow in importance.
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