Big ‘G’ Algorithm change May 2021
Mar 4, 2021 | Reading Time: 2 minutesA quick intro to the announced core update: The core web vitals becoming a ranking signal will include a factor called Page Experience. So what does Page Experience means? As per Google, page experience is a set of signals that gauge how users
Impact of Pay Per Click Advertising for Small Business
Feb 28, 2021 | Reading Time: 2 minutesA lot of small business owners underestimate the benefits of PPC (Pay-per-click). As a result, they miss out on a big opportunity to grow their business online in a controlled and profitable manner. What is PPC? PPC stands for pay-per-click advertising. It’s
Get Started with Tiktok Advertising
Feb 21, 2021 | Reading Time: 2 minutesOver the last two years, TikTok has expanded from nowhere to become one of the most downloaded apps worldwide. With its easy-to-consume content being watched by millions of people every day, it is not surprising that there’s a growing buzz
Digital Marketing Agency vs. Freelancers: Who to Choose?
Feb 14, 2021 | Reading Time: 2 minutesIn today’s world, digital marketing is an inevitable part of any business. It gives your business greater exposure and lets you turn it into a recognizable and authoritative brand. Now, the question is - how do you choose the right
Google Core Web Vitals Update and a Badge!
Feb 8, 2021 | Reading Time: 2 minutesAs mentioned by Google on the 29th of January this year, a major Core Web Vital update to its algorithm is coming in May ’21. Core Web Vitals are Google’s new standards for evaluating whether a page provides a good user
Business Owners agree to lose business – Google My Business Listing
Feb 3, 2021 | Reading Time: 3 minutesTo this day, many business owners do not recognize the power of Google, Facebook and Amazon, and the tools these Tech companies created not just for themselves but also for business owners. Specifically, for businesses in the B2B segment, business owners and or decision-makers perceived these platforms as being only beneficial for B2C’s
Digital Marketing – Where To Start?
Jan 31, 2021 | Reading Time: 2 minutesMarketing your company online is a big deal these days. After all, research shows that internet usage has almost doubled over the past decade and this shift has massively affected how people interact with businesses. Generally, digital marketing refers to any
Difference Between Session And Cookies?
Jan 24, 2021 | Reading Time: 2 minutesGoogle Analytics can be confusing for anyone who just does not know much about the technical part of terms related to it such as users, sessions, page views and cookies. Marketers are able to get a huge amount of data
Examples of Subliminal Advertising
Jan 17, 2021 | Reading Time: 2 minutesOnline marketing in Dubai has evolved over the years. A lot of marketers have been trying different types of online advertisements, including subliminal advertising. What is subliminal advertising? Subliminal advertising is an advertising strategy where you create a message through an image, a
Ways in Building Trust in Your Brand
Jan 13, 2021 | Reading Time: 2 minutesCustomer's trust and loyalty are vital for the success of any business. While this may sound obvious, it is hard to overlook the importance of building a solid base of long-term customers. As part of an effective strategy for online advertising in