Does Instagram Have A Place In Your Online Marketing Strategy?

Nov 15, 2020

When Instagram was introduced in 2010, it was just like any other social platform, filled with selfies, pets, and food pictures.

Fast-forward to 2020, Instagram has transformed from a simple photo-sharing platform to a full-on marketing channel. So, regardless of the industry you are in, it pays to build a presence on Instagram. Get to know more about Instagram marketing below.


What is Instagram marketing?

Instagram marketing is simply another marketing strategy in this digital world. Recently, it gained popularity as an exciting platform for brands to show off their cultures, recruit new employees, engage with customers, and showcase their products in a new light.


Below are some of the many benefits of Instagram marketing:
  1.     It’s great for brand building

Unlike other social media platforms, you can’t expect to send traffic to your site with every post you place on Instagram. You can’t even include any links in your posts. The only link you can have is one in your bio.

This may seem like a disadvantage; however, it also means that users are more likely to follow and interact with your business on Instagram because they know that you are not trying to sell them anything directly. Instead, you can use the platform to build your brand.

  1.     Launch Advertising Campaigns

Your Instagram marketing efforts do not have to be completely organic. Great online marketers trying to win over new audiences know that paid ads can play a vital role in increasing brand, product and service awareness, so it is worth to launch advertising campaigns to boost all of the aforementioned.

Just like with Facebook marketing, Instagram also enables you to target three types of audiences through its native advertising platform:

  • Core audiences: Instagram allows you to show ads to users chosen by gender, location,

age, interests, and other demographic features.

  • Custom audiences: With Instagram marketing, you also have the chance to target users

who already have some connection with your brand via the website, email, social media, etc.

  • Lookalike audience: There is also the option of targeting people who look like your

existing customers.

  1.     Visual Appeal

One of the significant benefits of Instagram that separates it from other social media platforms is its photo centric. Unlike other social media channels, Instagram consists solely of photos and videos accompanied by text, but the text is not mandatory.

This is beneficial to your business’s online marketing strategy as most people remember more of what they see than what they read or hear!

  1.     Trackability

All metrics are trackable through Instagram ads, so you can see a clear ROI. Since Instagram uses the same Ads Manager platform like Facebook, it has all the same tracking capabilities that Facebook has. You can see everything from impressions, clicks, leads, and conversions, as well as the cost per result on any campaign you run.

This means, depending on what objective or goal you are measuring, you can always see the results you achieved and at what cost.


With more and more people spending time at least once a day on Instagram, marketing on this social media platform can be worth the time and effort. If you have yet to begin leveraging Instagram, there has never been a better time to start.

Contact us today to help you get started with Instagram marketing and other digital marketing campaigns.

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