How to improve your conversion rate through call-to-action

Apr 1, 2019

Your website visitors cannot get through your checkout process or sign-up form without clicking at least one button; that one button — like any other call to action button on your website — can be improved.

So if you are looking for a way to improve conversion rates as well as how to increase website CTR, start with your call-to-action buttons. Even just minor tweaks to button design and copy can show immense results.

The top methods for improving conversions are explained below:

Color and its effects on Call-to-Action

Color is what makes your visitors find your call to action button at your landing pages. Do not simply select any color for your call to action. CTA buttons should stand out through contrasting colors. Additionally, it is important to ensure that it goes well with your overall branding and appeals to the emotion of your audiences.


The placement of the call to action on your site is also very important. Make sure that your CTA is not hidden below the folds. Avoid placing them in the sidebar as well. The best SEO company in Dubai, Creativo, always suggest that your call to action must fit well within your website page design but be easy and inviting to engage with.

how to improve organic ctrUse actionable language

When visitors find powerful action words on a landing page, they are successful at completing their task 72% of the time; if the action word is not on the page, they are only successful 6% of the time. Make sure to let your audience know exactly what you want them to do and be clear – start the Call-To-Action with the desired action.


Explore with the shape of your CTA to see which one works best for your site. Yet, experts believe that bigger call to action buttons result to increase in conversion rates by 10 to 25%. This is also a great way on how to improve organic CTR. Remember, the bigger your CTA button will be, the more likely are people to click on it.

Personalize CTAs for different segments of your audience.

Aside from A/B testing, you can also design calls-to-action to only appear to select audiences. For instance, your visitors can see one thing, your leads can see another, and your customers can see something else altogether.

Here is a list of powerful CTA phrases:

  • Click here.
  • Download now.
  • Try it free.
  • Start your free trial now.
  • Sign up now
  • Join now.
  • Start now.
  • Talk to an expert.
  • Get it now!
  • Reserve your spot now.
  • Request your FREE quote today.

Calls to action do not need to be difficult to write or to implement. They are essential to marketing. Thus, you need an understanding of how to use them.

Creativo is a reputable digital marketing agency in Dubai. We do not only make sure that every single page of your website has the correct CTA; we also ensure that every aspect of our integrated services can achieve consistent, sustainable growth whilst adding value to our clients. To view more details on our services and how we can help your business’ online presence, contact us today!

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