Insights on Website Design That Make or Break Your Business

Oct 12, 2015

The wrong website can harm your business. With poor design and frustrating functionality, it communicates that your business is outdated, irrelevant, or inept. On the other hand, the right website can grow your business and establish your credibility.

Modern consumers know the service they want, and are increasingly determined to see through deception and scams. For professional web designers, a smart and intentional web design will lead to online credibility, and make you stand out from competitors.


Having a website isn’t necessarily a guarantee that you’re driving more business. However, there are ways to communicate online with potential clients. Based on customer behavior, here are some insights on web design that make or break your business.

  1. website designCustomers judge your business based on what they see online

Your website stands as the face of your business. The way it looks may be perceived by your potential customers as cheap to premium, experienced or going out of business soon. Offer something new by refreshing your website from time to time.

What does your online presence say about your business? Be updated on the latest web design trends, and don’t hesitate to hire professional website design services. Gain trust from prospects by listing certifications, awards, and other trust factors.

  1. Capture a potential customer’s interest in 5 seconds

Customers don’t read, they scan. If you only had 5 seconds to impress visitors to your website, what would you say? If you want to know whether your website is making the impression you intend, test it. You can show it to a friend or any one of your staff.

Place important keywords in front and center so visitors find what they’re looking for. You have a lot to say, and a short window to say it. Most people will make up their mind about you and your company within 5 seconds on your site.

  1. Remind satisfied customers that you exist

Satisfied customers tend to move on with their day. Make sure that your business appears on the same channels that your customers are on, to keep your company top-of-mind. Create consistent listings on Google, Mapquest, Yelp, and more.

For instance, do-it-yourself tutorials on are increasing in trend. Take this chance to show your authority in your industry. Provide helpful advice to keep customers interested, while showcasing your knowledge and skills. Do this on your social media page too.

  1. Poor website usability is the biggest emotional barrier for customers

According to a research by Forrester, “49% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content”. Customers usually turn to the web because it’s convenient and fast.

If a potential customer encounters a disorganized website, it can only result to frustration. This then drives them to go to another site for service. Take down the barrier by building usability into your website, and applying the best practices for web design.

Google values a good user experience. Thus, they promote sites that can deliver usability. As a business owner, you know that understanding your customer is important. In turn, you’ll earn a trustworthy reputation.

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