Local SEO Trends to Watch in 2024

Feb 23, 2024

The local search landscape is constantly shifting, presenting both challenges and opportunities for businesses vying for local visibility. To stay ahead of the curve in 2024, understanding key trends and adjusting your SEO strategy accordingly is crucial.  This involves not only recognising the key trends shaping the local search landscape but also meticulously adjusting your SEO strategy to ensure a competitive edge in the evolving digital marketplace.

Whether you own a local business or work in digital marketing or SEO, understanding and using these trends can give you a head start in the new year:

  1. Deep dive into Voice Search Optimization

    Voice-activated assistants such as Siri and Alexa are seeing a surge in conversational queries.  To boost your Local SEO, optimize your website content and Google My Business (GMB) profile with natural language, long-tail keywords, and questions your target audience might ask. Consider phrases like “best restaurant near me with gluten-free options” versus simply “restaurantfor an effective optimization strategy.

  2. Embrace the Rise of Visual Content

    Rich snippets, Google Search Gallery (formerly known as Knowledge Graph), and local video packs are increasingly prominent in search results. To maximize your online impact, consider a strategic investment in visual content. Enrich your online presence with captivating high-quality images that vividly showcase your products, services, and brand personality. Dive into the immersive world of 360° virtual tours, allowing potential customers to explore your location virtually. Complementing these, integrate short, attention-grabbing videos that offer a snapshot of your business, providing users with an enticing glimpse into what sets you apart. This visually appealing content not only captures the interest of users but also serves to increase click-through rates, drawing potential customers to explore more.

  3.  Focus on Mobile-First Indexing

    Google prioritizes mobile-friendly websites. Improve your mobile-first local SEO by making sure your website loads quickly, has a responsive design and offers a seamless user experience on all devices. This caters to the majority of local searchers and boosts your mobile ranking. Making your website work well on mobile devices helps more people find it on mobile searches. A fast and easy-to-use mobile site boosts your local SEO success.

  4. Leverage Localised Content Marketing

    Go beyond basic “business about us” pages. Create content that reflects the interests and characteristics of specific regions, making it more relatable.  Share local stories, events, or customer testimonials on platforms like blogs and social media to build credibility as a local business.  This approach improves your visibility in local searches and strengthens your bond with the community. It also builds trust and relevance, attracting potential customers within your geographic area.

  5. Cultivate social signals for SEO Boost

    Actively engage with your local audience on relevant social media platforms. Encourage reviews, respond to comments, and participate in local conversations. Even without SEO predictions for upcoming trends, SEO specialists know that positive social signals influence local search rankings and demonstrate community engagement. Participating in local conversations and contributing valuable insights can establish your brand as an integral part of the community.

 

Best SEO Practices for 2024
  • Claim and optimize your GMB profile

This is your free local listing on Google, influencing nearby searches. Provide accurate information, and high-quality photos, and encourage customer reviews.

  • Conduct ongoing local keyword research

Identify relevant keywords your target audience uses to find local businesses like yours. Use these keywords strategically throughout your website and GMB profile.

  • Build high-quality backlinks

Obtain backlinks from reputable local websites and directories. This signals authority and relevance to search engines, improving your local ranking.

  • Track and analyze your local SEO performance

Use Google Search Console and other analytics tools to monitor your website and GMB profile performance. Identify areas for improvement and adjust your strategy accordingly.

  • Stay informed and adapt

The local SEO landscape is ever-evolving. Keep up with industry trends, algorithm updates, and best practices to ensure your strategies stay relevant and effective.

By understanding these trends and working with our experts at Creativo to implement these best practices, you can optimize your local SEO strategy for success in 2024 and attract more customers within your geographical reach. 

Keep in mind that a proactive approach and continuous adaptation are key to staying ahead in the dynamic world of local search.

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