On-page SEO Basics and their Importance

Mar 28, 2022

With the creation of search engines, an entirely new marketing process was introduced – Search Engine Optimization. Known as SEO, it is a strategy or a process of improving your website to increase its visibility on search engines. The goal is to be found when people searched for products or services that are related to your business.  

The more relevant your site’s content to the search query, the better visibility your webpages will have in search results, and attract potential and existing customers to your business. 

SEO can be broken down into two major parts: on-page SEO and off-page SEO. (Although, some marketers separated technical SEO from on-page, thus making it the third part).  

In this post, you’ll get a guide to understanding and improving your on-page SEO. 

On-page SEO refers to the process of optimizing your website, both structure, and content. Optimizing the structure focuses on improving the user experience, while content optimization is on enhancing the relevance of a specific page to the search query. In other words, on-page SEO is anything that is relatively “on” the page. 

Having a great on-page SEO strategy increases the chance that your off-page SEO strategy will be successful. Ignoring it means missing a high chance to influence how search engines see and present your website.  

To understand better, below are some of the basics of On-page SEO: 


It is important to know exactly what a given page is about and what the best keywords are to describe it. According to Google, “the most basic signal that information is relevant is when content contains the same keywords as your search query.”  

For this reason, a reputable SEO agency in Dubai stated that conducting thorough keyword research is among the crucial steps to any successful SEO campaign.  

After finalizing your main keywords, your web pages should be adjusted in a way that these keywords are integrated within the web page – in its title, headings, description, and into its body itself. By doing this, search engines will take notice and you’ll begin to see improvements in your website’s rankings.  

on-page seo


The content of your website is what ultimately drives people to your website, keeps them happy, makes them share it, and spread the word. A PRO tip from a local SEO agency in Dubai: use your focus keyword in the first paragraph to make your intention and topic clear from the beginning—for both your readers and search engines.  

Moreover, providing content with useful information that accurately describes your topic will attract new visitors and entice other websites to link to your content.  

To ensure that your content is following Google standards, it is recommended to opt for professional SEO services.  

Meta tags 

Meta page titles and descriptions are two of the most important tags for any website. These tags represent your webpage in search engines as they give users and search engine crawlers a brief overview of what your web page is about 

Meta tags can influence people in deciding whether to visit your website or not, so the most important function of these elements is to stimulate the searchers to click on your link. 

Heading tags  

Heading tags indicate the structure of webpage content. Each HTML heading tag ranges from H1 to H6 tags to create a hierarchical structure for your page. In the same way, these tags tell crawlers and readers the hierarchy of importance of the text on the webpage.  

A vital on-page SEO best practice is to include a page’s relevant keyword in the H1 tag as this is the most crucial header tag in the eyes of Google. 


The URL address should describe what the page is about. Users should be able to understand whether the page will fulfill their needs without loading it in their browsers.  

It is recommended to keep the URLs as short as possible and written in plain English. You may include relevant keywords if it makes sense.  

Internal and external linking 

Interlinking your web pages can help search engines understand better how all your content is related. While doing this, make sure the anchor text has relevant keywords in it.  

Some online marketers are cautious to add external links on their site thinking it will drive traffic away from them going to someone else’s website. Yes, this is true, however, high-authority external links create a better UX and is one substantial ranking factor in SEO.  

If you follow this guide with the help of SEO professionals from Creativo, a reputable internet marketing company in Dubai, you will be able to implement your on-page SEO properly in no time. Get in touch with us today to learn more about how we can help your business grow online! 

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