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Apr 28, 2022  |  Reading Time: 3 minutes

What Is Google Tag Manager (GTM)? Google Tag Manager is a free tag management system that enables you to manage and implement marketing tags or tracking pixels on your website or mobile app. With its easy-to-use web-based user interface, marketers and

Apr 25, 2022  |  Reading Time: 2 minutes

Digital marketing agencies look at different metrics to determine how customers and targets are responding to their strategy in online marketing Dubai. Share of Voice is a metric that marketers and digital marketing agency Dubai use to compare brand awareness against

Apr 15, 2022  |  Reading Time: 4 minutes

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. In other words, content marketing is precisely

Apr 6, 2022  |  Reading Time: 4 minutes

What is search intent? Also known as a user, or keyword intent, search intent is the purpose of a user’s search. It answers the question of why people look for something online, and what they expect to find. For instance, a

Mar 28, 2022  |  Reading Time: 3 minutes

With the creation of search engines, an entirely new marketing process was introduced - Search Engine Optimization. Known as SEO, it is a strategy or a process of improving your website to increase its visibility on search engines. The goal

Feb 24, 2022  |  Reading Time: 2 minutes

Companies/Talents offering digital marketing services in Dubai often design digital marketing strategies utilizing different platforms to achieve the business' goals. Depending on the type of business, marketers often combine SEO, SEM, social media marketing efforts to establish the brand's online

Feb 16, 2022  |  Reading Time: 2 minutes

Nowadays, simply having a website that loads fast is not enough, your website must also have a pleasant web design that will keep the users from leaving your website. These are some of the more important elements you must look