Why You Should Use Emojis in Your SEO Strategy
Mar 28, 2021 | Reading Time: 2 minutesThere are various ways to make your business stand out online. One of these ways that might be unknown is emojis to your SEO content marketing strategy. Why use emoji? It makes your search listing stand out When people make a purchase
eCommerce is the New Norm of Shopping
Mar 21, 2021 | Reading Time: 2 minutesResearch shows that e-commerce sales amounted to more than $3.5 trillion in 2019 with a projection to reach $6.5 trillion by 2023. This only means that the influence of e-commerce will be far greater moving forward than it has ever been before. So
New Performance Reports on Google My Business Listing
Mar 17, 2021 | Reading Time: < 1Earlier this year, Google My Business has updated its performance report. This new report will give you a bundle of useful insights. This includes a breakdown of the people who viewed your business profile on: On Google Search vs. Google
How Important Content Marketing to SEO?
Mar 14, 2021 | Reading Time: 2 minutesContent marketing and search engine optimisation (SEO) are both important parts of digital strategy. Adding SEO into your content marketing strategy will generate favourable results and is essential for organisations to compete in this digital landscape. Read on through the
DIY – the BEST online marketing tip
Mar 10, 2021 | Reading Time: 2 minutesDo it yourself (DIY) is often associated with work in or around the house, reparations, or quick fixes. However, not many people would associate DIY with online campaigns. This is actually a surprise. Why? Because a lot of people are putting
Reasons Why You Should Use Google Tag Manager
Mar 7, 2021 | Reading Time: 2 minutesWhat Is Google Tag Manager (GTM)? Google Tag Manager is a free tool from Google that allows you to deploy various tags to your website. Some good examples of a tag would be Google Analytics tracking code, Google Analytics event codes,
Big ‘G’ Algorithm change May 2021
Mar 4, 2021 | Reading Time: 2 minutesA quick intro to the announced core update: The core web vitals becoming a ranking signal will include a factor called Page Experience. So what does Page Experience means? As per Google, page experience is a set of signals that gauge how users
Impact of Pay Per Click Advertising for Small Business
Feb 28, 2021 | Reading Time: 2 minutesA lot of small business owners underestimate the benefits of PPC (Pay-per-click). As a result, they miss out on a big opportunity to grow their business online in a controlled and profitable manner. What is PPC? PPC stands for pay-per-click advertising. It’s
Get Started with Tiktok Advertising
Feb 21, 2021 | Reading Time: 2 minutesOver the last two years, TikTok has expanded from nowhere to become one of the most downloaded apps worldwide. With its easy-to-consume content being watched by millions of people every day, it is not surprising that there’s a growing buzz
Digital Marketing Agency vs. Freelancers: Who to Choose?
Feb 14, 2021 | Reading Time: 2 minutesIn today’s world, digital marketing is an inevitable part of any business. It gives your business greater exposure and lets you turn it into a recognizable and authoritative brand. Now, the question is - how do you choose the right