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Feb 28, 2021  |  Reading Time: 2 minutes

A lot of small business owners underestimate the benefits of PPC (Pay-per-click). As a result, they miss out on a big opportunity to grow their business online in a controlled and profitable manner.   What is PPC?   PPC stands for pay-per-click advertising. It’s

Feb 8, 2021  |  Reading Time: 2 minutes

As mentioned by Google on the 29th of January this year, a major Core Web Vital update to its algorithm is coming in May ’21. Core Web Vitals are Google’s new standards for evaluating whether a page provides a good user

Feb 3, 2021  |  Reading Time: 3 minutes

To this day, many business owners do not recognize the power of Google, Facebook and Amazon, and the tools these Tech companies created not just for themselves but also for business owners. Specifically, for businesses in the B2B segment, business owners and or decision-makers perceived these platforms as being only beneficial for B2C’s

Jan 31, 2021  |  Reading Time: 2 minutes

Marketing your company online is a big deal these days. After all, research shows that internet usage has almost doubled over the past decade and this shift has massively affected how people interact with businesses. Generally, digital marketing refers to any

Jan 24, 2021  |  Reading Time: 2 minutes

Google Analytics can be confusing for anyone who just does not know much about the technical part of terms related to it such as users, sessions, page views and cookies. Marketers are able to get a huge amount of data

Jan 17, 2021  |  Reading Time: 2 minutes

Online marketing in Dubai has evolved over the years. A lot of marketers have been trying different types of online advertisements, including subliminal advertising.    What is subliminal advertising?   Subliminal advertising is an advertising strategy where you create a message through an image, a

Jan 13, 2021  |  Reading Time: 2 minutes

Customer's trust and loyalty are vital for the success of any business. While this may sound obvious, it is hard to overlook the importance of building a solid base of long-term customers.   As part of an effective strategy for online advertising in

Dec 27, 2020  |  Reading Time: 2 minutes

When it comes to Search Engine Optimization, there are many misconceptions about what actually counts as legitimate SEO techniques, and strategies have proven to work overtime if you follow the rules. Understanding what’s what when it comes to SEO best practices