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Oct 25, 2020  |  Reading Time: 3 minutes

What is bounce rate? Bounce rate is the percentage of site visits that are single-page sessions. This means that the visitor leaves without viewing a second page. It is usually used as a measurement of a website's overall engagement. Mathematically speaking, Bounce

Oct 19, 2020  |  Reading Time: 3 minutes

In today's time, load speed can make or break a website. A fast loading website leads to longer dwell sessions, improved engagement, and increased conversions. When users are able to access information fast, they are more likely to stay on

Oct 11, 2020  |  Reading Time: 2 minutes

SEO is continuously changing, and any business needs to stay informed of these changes. In addition of being mobile-friendly and other current SEO strategies, the next thing that is projected to come in Google's prioritization is the voice search readiness of websites. What

Oct 4, 2020  |  Reading Time: 2 minutes

Long before there were social media, many businesses were using email to reach out, nurture, and convert new customers. In fact, more than 34% of people worldwide use email. That's about 2.5 billion people. This number is expected to increase

Sep 27, 2020  |  Reading Time: 2 minutes

Most small businesses, especially new ones, run a lean operation. This is understandable as they want to focus on necessities and urgent matters, only spending money when they need to.  Many business owners think that a website is a luxury

Sep 20, 2020  |  Reading Time: 2 minutes

While traditional advertising may be struggling to prove effectiveness in this digital era, online display advertising helps revolutionize marketing. Display advertising offers various benefits that other marketing channels do not, such as faster brand building, effective targeting, and real-time conversion

Sep 17, 2020  |  Reading Time: 3 minutes

A lot of business owners don't have a clue as to what happens at an SEO firm. To understand what an SEO firm does, you must first understand what SEO is. SEO is an acronym for search engine optimization. This is

Sep 14, 2020  |  Reading Time: 3 minutes

Based on research, e-commerce is accountable for more than $3.5 trillion in sales worldwide as the industry continues to grow every year. So, if you are an e-commerce startup owner, you may feel intimidated by the overwhelming number of competitors

Aug 30, 2020  |  Reading Time: 3 minutes

Reviews are highly important to any business as they can influence customer decisions in several ways. According to a survey conducted in 2018, Google's business review surpasses other review sites like Yelp and Yellow Pages in terms of growth in