SEO Basics: On-page

Feb 23, 2020

Every SEO strategy is focused on ranking as high as possible in search engines results pages. In order to do this, it is important to design and develop a website that Google’s algorithm will love. That’s basically what SEO is about. Aside from local search engine optimization, on-page SEO is one of the most important elements of any SEO strategy. Below are some highly helpful tips on SEO best practices for on-page optimization.


Construct a Keyword-Rich Title

Every page on your website should have its own unique title. Don’t get your page title confused with your blog post headline; those are two different things. Your headline is what appears at the top of your post, whereas your title is an attribute that affects your search engine ranking. Therefore, it is important to include some target keywords on each page title.

Write an Enticing Description

On-page optimizationYour page’s description is the other half of your SERPs meta tag. This is a snippet of text that appears below the title tag in the SERP. The description tag is a great place to include your keywords and increase your click-through rates.

Header Tags

One of the most important on-page SEO services is the inclusion of header tags. Header tags are not just for making different font sizes. They are being implemented to differentiate the various sections of a web page, and they help search engines analyze what your page is about. These tags are not visible in the user’s end, but they are being shown behind-the-scenes for search engines. A big on-page SEO best practice is to include a page’s relevant keyword in the H1 tag.

Internal Linking

It is proven that a well-optimized page should include internal links. Including internal links to other pages with relevant content can help Google to better understand what your content is about and how it is related to the other content. When including internal links, it is important to make sure that the anchor text has keywords in it. A reputable SEO agency in Dubai says that this helps you boost your rankings with search engines.

Alt tags

Alternative tags, also known as alt tags, are the descriptions you write for the images on your website. Though these descriptions are not visible to your visitor, they give search engines a basic idea of what each image is about. Since search engines can’t actually “crawl” an image, it is recommended to show them what you’re showing visitors.


On-page SEO creates an opportunity for your page to speak for itself. Whether a crisp URL or a fulfilling content, crawlers and algorithms will bring the best page on the SERP based on on-page SEO. If you think that your business needs some SEO services in Dubai, Creativo is the right place to go. Call us to know more about our services and how we can help your business grow.

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