SEO for your Ecommerce website

Oct 14, 2021

Whether you’re starting a new business or moving your store online, working with a reliable digital marketing agency will do wonders for your business. The first stages of developing your ecommerce website are crucial to its success.

With today’s technology, it’s much easier to sell and buy products online. Even if you’re offering a product that is “one of a kind”, there’s someone out there who claims the same thing. Hence, having a great SEO for Ecommerce website will give you an edge, especially when you’re up against brands who have been in the race for much longer and have already established their following. While being new to the industry can be a disadvantage, it does not mean that you will continue to lose against your competitors. All you need is a good ecommerce SEO to help level the playing field in serving the search intent of your target market.

Listed below are some of the things that you need to consider in optimizing your ecommerce website:

Keyword research

This is a step that you can’t skip as it will help you determine how your target market is searching for products that are similar to your offer. It will also help you determine where they are on the conversion funnel through the terms they use, allowing you to serve the appropriate content to lead them to checkout.

There are different tools that you can use to determine which keywords to use to drive more traffic to your website. Aside from the keyword list provided by tools, you may also investigate keywords used by your competitors. There’s a chance that the same keywords will work well for you too if you optime them properly.

digital composite of business graphics with office background

Site architecture

During the earliest stage of your ecommerce website development, it’s best to put a lot of thoughts into the overall structure of your website. It is a best practice to make sure that it will not take the users more than three clicks to reach their desired page.

Use keywords that are highly relevant to the pages and subdirectories they are linking to. To make navigation easier, you may link all subcategories and pages to the homepage. This way, it will be easier for your consumers to find the products they need.

Consider the overall layout of your pages and make sure it is pleasant to look at. If you are using buttons, make sure they are big enough and easy to click.

Valuable content

One of the fastest ways to drive more traffic to the website and increase your conversions is by publishing relevant and timely content.

You can publish articles outside the website and use relevant keywords to add links to your products and increase conversions. This is also a great opportunity to educate your consumers about the proper use of your products.

If you need help from an ecommerce development company in Dubai who can give you the best advice on how to make the most out of your ecommerce website, Creativo offers a range of digital marketing solutions to help businesses achieve their full potential in the digital space.

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