Understanding Keyword Search Volume and Why It Matters in Digital Marketing

May 9, 2022
What is Keyword Search Volume?

Keyword search volume refers to the number of times a specific keyword is used in search engines within a given timeframe. Also called a keyword’s average monthly search, this number is estimated and can be subject to seasonal, regional, and thematic fluctuations.

Why is search volume important for marketers?

It is said that 93% of online journeys begin with a search engine. For this reason, search volume is an imperative metric for digital marketers and SEO specialists.

By reviewing the average monthly search volume over predefined periods, they can determine how popular and competitive a keyword is and how it changes over time. This information is beneficial in devising a solid SEO and SEM strategy that will guide their users in the right direction.

Aside from that, marketers utilize keyword search volume to forecast the amount of website traffic they could get. This data helps them identify the top priorities for SEO and content marketing.

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How to get the search volume of a keyword?

There are web applications you can use to determine a keyword search volume. Google Trends and Google keywords planner are among the most used, especially by newbie marketers.

Google Trends – As its homepage greeting says: ‘Explore what the world is searching’, and exactly tells what the tool does, Google Trends gives you insights into users’ interest for a wide variety of niche within a specific period, but the search can be restricted regionally.

Google Keyword Planner – The most used feature within the Google Ads platform under Planning, Keyword Planner is much more accurate than Google Trends. With this tool, you can apply a much more detailed query setting, and search for keywords by location, time, language, and device.

Not only does the keyword planner gives you the search volume of your pre-set keywords. You can also discover new keywords to help you reach people interested in your product or service. All you must do is enter your seed keywords – a maximum of 10 keywords each time.

Another way to get keyword ideas using KP is by adding your website URL into the designated field, and the tool will give you the most relevant keywords with their corresponding search volumes. Or you use your competitor’s URL to spy on their keywords. Cool, isn’t it?

Wondering where do keyword Google search volume data come from?

In general, there are two primary sources:

Google data – One of the most reliable sources for keyword search volume is the Google database via Google Ads API. However, data collected need to be post-processed to be precise, as Google tends to cluster similar keywords and show search volume for the whole group instead of single keywords.

Clickstream data – Clickstream search volume data is collected via browser extensions, plugins, and other third-party applications installed on your device. The data is aggregated and sold to be used further.

There are other paid keyword research tools that are more advanced and thus can give you more in-depth insights from their own data sources and Google itself. Rightfully, having access to at least one of these premium tools should be on your checklist when looking for an SEO and SEM agency to help you with your online campaigns.

Ready to take advantage of this powerful metric but don’t know where to start?

Whatever your purpose in learning your niche keyword search volume, whether it’s for crafting a PPC marketing campaign or for creating new content to draw more organic traffic to your existing website, Creativo can assist you.

We are a reputable digital media agency in Dubai with ample experience working with clients of all sizes and different industries. Get in touch with one of our marketing specialists at +971 4 568 4391.

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