What Is a Remarketing Ad?

Jun 21, 2020

If you want to maximize your efforts in online advertising in UAE, you need to be able to offer visitors a second chance to convert and become real customers. This second chance is also known as remarketing.

What Is Remarketing?

In the online advertising world, remarketing is the practice of serving ads across the internet to target audiences who have already visited your website. For that reason, your chances of converting this audience is much higher. Remarketing ads are usually being served on the websites and platforms they use most. It’s all about targeting the user on several occasions and encouraging them to move along the conversion funnel.

How to Create A Powerful Remarketing Ad?
  1. Set Goals

google remarketingAs with any great marketing campaign, an effective remarketing strategy starts with identifying a goal. What are you trying to achieve with these ads? Your goal will always depend on the kind of business you run. If you are into the e-commerce industry, you might be looking to get someone to make a purchase.

However, for those who run businesses with longer conversion cycles—for instance, a B2B consulting firm—your ideal conversion might not be a sale. Instead, it might be getting someone to register or submit a form.

Regardless of the type of business you run, it is vital to set specific goals for each remarketing campaign. Rather than creating one ad that you hope will serve various audiences, digital agencies in Dubai suggest that it’s best to establish a handful of specific goals and then create different ads that are dedicated to each target.

  1. Decide Where You Want to Advertise

Different advertising platforms offer remarketing services. The most popular ones include Google and social media sites like Facebook. After establishing your campaign goal, you can start to think about which platforms make the most sense for your ads.

  1. Segment Your Remarketing Audience

Not all website traffic has the same value. A click from someone who abandoned their shopping cart is more valuable than someone who landed on the home page then bounced. Targeting the latter with remarketing might be a waste of time, money, and resources. A reputable digital media agency says that you can segment your audience based on their behavior on-site and their traffic source such as time on site, some visits, certain goal completion, visiting specific pages, and demographics.

  1. Don’t, Don’t Pester Shoppers

Remarketing is one of the most effective digital marketing strategies but put yourself in the consumer’s perspective. What do you feel when you’re being presented with the same ads online? Chances are, you don’t like it. The same goes for your target audience. Fortunately, there is a way to avoid this. Advertisers can adjust the duration and frequency of capping settings within remarketing campaigns. The period is how long your ads follow each shopper, while frequency capping is how often a person sees your remarketing ads per day or week or month.

  1. Run Your Ads and Track Results

Run your ads and make sure to track results. Advertising platforms such as Google Ads and Facebook Business Manager provide detailed analytics so that you can accurately measure your campaign results. The metrics allow you to measure engagement and conversions on each ad. With this information, you can tweak your marketing strategy.

Remarketing is a great marketing strategy for putting your ads in front of shoppers who you already know are interested in what you’re selling. Being able to communicate directly with these potential customers is a huge advantage.


Do you want to get started with SEM Dubai? Get in touch with Creativo today. Our digital marketing professionals can help you create a remarketing campaign from scratch and target audiences who already interacted with your business in the past. You may call us at +971 04 568 4882 for more information.

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