When should you do SEO Audits?

May 16, 2024

Search Engine Optimization (SEO) audits are crucial for maintaining a website’s visibility and organic traffic. Just like a car needs regular checkups, your website benefits from an SEO audit to identify areas for improvement and ensure it remains competitive in search engine rankings. The guide below will give you more details to further understand what is the importance of regular SEO audits.

If you’re wondering “How often should I conduct SEO audits?“, there’s no one-size-fits-all answer, as the frequency depends on several factors:

1. Website Age and Stability
  • New Websites: For websites less than a year old, quarterly audits are recommended. This allows you or your SEM Agency Dubai to monitor initial SEO performance, identify any technical issues that might hinder indexing, and track keyword ranking progress.
  • Established Websites: For websites over a year old, you can move to bi-annual audits. However, significant changes like website updates, algorithm shifts, or industry trends might warrant a more frequent audit.
2. Industry Competitiveness
  • Dynamic Industries: Highly competitive industries with frequent content updates and algorithm changes, like technology or fashion, require more frequent audits (quarterly or even monthly). This ensures your website stays relevant and adapts to search engine algorithm tweaks.
  • Stable Industries: In less competitive industries with slower content updates, bi-annual audits might suffice. However, monitor your competitor’s SEO strategies and adjust your audit frequency if necessary.
3. Website Traffic Fluctuations
  • Sudden Traffic Drops: A sudden and unexplained drop in organic traffic is a red flag. Conduct an immediate audit to identify any potential technical issues, ranking penalties, or content relevance problems.
  • Steady Traffic Growth: While steady growth is positive, an audit every six months helps ensure you’re on the right track and identifies opportunities for further improvement.
4. Website Updates and Changes
  • Major Website Redesign: Following a major website redesign, an audit is essential to ensure a smooth transition and identify any broken links, indexing issues, or mobile responsiveness problems.
  • Content Strategy Shifts: If you’re significantly changing your content strategy, targeting new keywords, or adding new features, an audit helps ensure your technical SEO is optimised for the new direction.

What Should Be Included in an SEO Audit?

A comprehensive SEO audit should cover several key areas:

Technical SEO: This includes crawling your website to check for indexing issues, broken links, mobile-friendliness, website speed, and structured data implementation.

1. On-Page SEO

This involves analysing your website content for keyword relevance, title tag optimisation, meta descriptions, internal linking structure, and image optimisation.

2. Off-Page SEO

This looks at your website’s backlink profile, analysing the quality and quantity of backlinks to your site and identifying opportunities for building high-quality backlinks.

3. Content Audit

This evaluates your website content for quality, relevance, and user intent. Look for outdated content, content gaps, and opportunities to improve content engagement.

4. Competitive Analysis

Analyse your top competitors’ websites to see what they’re doing well in terms of SEO and identify areas where you can outrank them.

By scheduling SEO audits at the right intervals and covering these key areas, you can maintain a healthy website, improve your search engine ranking, and attract more organic traffic. 

Remember, SEO is an ongoing process, and regular checkups ensure your website stays optimised for continued success. Creativo has a team of experts who have the knowledge and experience to help your business reach its full potential. Using SEO and similar reports, our team can help you create a customised strategy for your business.

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