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Content Optimization through NLP (Natural Language Processing)

January 5, 2020

What is Natural Language Processing (NLP)?

Natural Language Processing or NLP refers to the ability of a computer or machine to accept, analyze and generate human language. Natural language processing can be highly beneficial in making the flow of communication easier through devices and search engines. It is simply a process that focuses on the engagement between human language and computers. As simple as it may sound, there are many complexities associated with it, especially if you are planning on implementing it as an advanced SEO strategy.

Every time a user in Google, they are usually asking a question. It is in Google’s best interest to deliver relevant content, answering to specific search queries. This means that SEO experts should know how to optimize website content, based on the needs of customers and how Google interprets content on the web.

How to Improve SEO Copywriting through NLP?

To sum it all up, Natural Language Processing is all about straightforward content, one that is easily understood by both people and machines. Creating a content optimization strategy also calls for thinking of its technical counterpart. Relating to how systems work and then integrating this to your content is one of the ways that can help you achieve success with your strategy. The following are some tips on content optimization through the use of NLP:

  1. Injecting User Query to Content – Keywords are highly powerful especially if you use them in the right context. The relevance of your content to your keyword is one of the most important keys to SEO success.
  2. Limit Stopwords – One element of NLP that you should consider is to limit the stopwords that you use with your keywords. Creating seed and semantic keywords would be best to satisfy this factor.
  3. Understanding Salience – Salience is one of the most important parts of an NLP content optimization strategy. Mastering content relevance would be your best bet in having a solid strategy. Strive to create content that would not stray far away from the topic.
  4. Aim for a Concise Output – Developing an NLP strategy for SEO would also mean that you should aim for a concise result. Together with relevance, it is also important to consider that your content is well-fitting for an NLP strategy if you succeed in getting your point across.

If you are not yet implementing NLP to your content strategy and overall on-page SEO, you are surely missing out.  This article is to help you get started and to encourage you in experimenting with this type of SEO strategy. If you need more assistance about implementing NLP to your website content, Creativo can surely help you make your own strategy that is tailor-fit for your brand and audience.