ARTICLES AND NEWSLETTERS

Define Your Target Market

March 10, 2019

You can have the most appealing website with easy navigation, the highest quality products backed by top-notch customer service and enough budget when it comes to marketing. However, none of this matters if you are not reaching and engaging the right audience for your brand.

In order to drive relevant traffic to your website and increase sales, marketing and advertising companies in Dubai suggest that you first need to define what a qualified audience is for your brand. Make sure to determine who they are and how they use each channel at the various stages of their purchase journey, from interest and validation through to decision making and advocacy.

1. Understand the customer problems that you solve

The first step in defining the right market for your brand is to understand the problems that you solve. Once you have a good idea what these are, you can start to work out who is most likely to suffer from these problems.

2. Picture of your target customer

defining your target market

Start to list all the different types of customers that suffer from the problems that your business solve. After this, you can start to build up a picture of these customers. You can classify them by location, net-worth or by market sector – are they manufacturers, service provider, individuals, agents, and so on.

Furthermore, you can also ask yourself other types of relevant questions about these people. Are they married? Are they male or female? Do they play golf? Define them in as many relevant ways as possible. A good SEO agency in Dubai can surely help in defining your target audience.

3. Check out the competition

One of the most effective ways that businesses discover details about their target market, is by looking at their competitors. Browsing through business websites, checking out social media feeds, and even using online social listening tools can help you define your target audience.

Determine who your competitors are targeting and ask yourself whether the demographic they are looking at also fits with your business. Keep in mind that while you are analyzing your competitors, you should also be looking for ways to fill the gaps that they have missed. If they lack on social media presence, it may be a good opportunity for you to engage with social media marketing in Dubai to outrun your competitors. This could be a great way to boost your sales potential and set yourself apart from the crowd.

Understanding of who your customers are and what motivates them will help you define a more relevant audience. Only then can you use digital marketing channels including Google advertising Dubai to reach that audience, and drive higher quality traffic. It will also help you improve on-site engagement and, most importantly, increase sales.

Creativo is fully dedicated to learning and understanding your business. By building a relationship with each of their clients, we can ensure that our marketing strategy is built with the sole focus of solving the problems your business faces. Each of our marketing campaigns is built with the client’s needs in mind to solve the greatest marketing problems.