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Difference between local SEO and general SEO?

March 15, 2020

Search Engine Optimization (SEO), is one of the powerful strategies for reaching out to potential customers. A cost-effective method, it has proved its worth over time.

There are two types of SEO, the local search engine optimization and general SEO. Unfortunately, there are lots of people who do not pay much attention to local SEO and concentrate on general SEO without realizing how important the former is. So, let us get to know about the difference between the two.

local search marketing.pngGeneral SEO techniques are focused on helping websites show up in keyword searches being used worldwide. Most of the time, these techniques are designed to ensure that the website property has greater visibility in order to drive more traffic to the website. However, local SEO has a slightly different focus. While local SEO efforts still work to boost the online presence of a business and drive website traffic as well, the idea is not focused on driving customers to a website. The idea is to drive more customers to your front door. It is because of this difference, the techniques used in general SEO efforts are significantly different than those used for local SEO efforts.

In line with this, digital marketing companies in Dubai say that general SEO effort uses a number of techniques that help search engines index your website in such a way that the site appears on search engine results pages for certain keywords. Local SEO efforts, however, focus more on promoting the whole business online. While there are techniques that are implemented on the website itself, there are many other techniques used to boost your business including establishing business profiles in various directories, online map applications, and more.

Furthermore, if your products, services and business are targeting a worldwide audience, and you sell and ship products worldwide then you should consider doing general SEO. Your strategy should then be focused on large scale keywords. One of the challenges of general SEO is that you will have to compete with other national companies, and it’s usually harder to rank for your desired keywords globally than locally.

While for local SEO, it is recommended for local businesses that are located in and targeting a city or region. It could be a local attorney’s office, doctor’s office, restaurant, retail store, coffee shop, or any other business. According to SEO companies in Dubai, the keywords for local SEO should be personalized by geography.

The choice of selecting either of the two SEO strategies entirely depends on the nature of your business. Whether you need local search optimization services or affordable general SEO services, Creativo got you covered. Our experts understand what your business needs. We will create a custom strategy for your business that will help your business stand out among the competition and earn more leads and conversions.

So, if you are looking for a way to land more sales and take your business to the next level, consider talking to one of our marketing experts at Creativo about local SEO UAE today.