Digital Marketing Trends for 2022

Digital marketing is continuously evolving faster to cater to the ever-changing needs of people. Some research has shown that even as the market recovers, brands should continue to develop and improve mobile app development since many users are now leaning into using mobile devices to complete their transactions.

If you are starting to prepare your strategy for 2022, below are some of the digital trends you need to investigate:

1. Influencer marketing will be a tactic

Even before the pandemic, influencer marketing has been one of the go-to gimmicks of brands to draw attention to their target market. In 2022, influencer marketing will play an essential role in the marketing strategy of global brands and SMEs. If you are working with a digital marketing agency, they can help you choose an influencer who can represent your brand well to create materials that will have an impact on your target audience.

2. Ads are challenged by privacy regulations

As algorithms and artificial intelligence get smarter, more brands see this as an opportunity to advertise to a more targeted range. However, new updates on privacy and security may hinder the personalization of ads and as new measures are added to protect the data and privacy of the users. These restrictions might make mobile app marketing more challenging.

3. Go all out on Google listings and local SEO 

Small businesses can benefit greatly from utilizing Google listings and local SEO. Unlike bigger brands who not only have more than enough budget to spare for their marketing, but small businesses also often rely on word-of-mouth. Maximizing local SEO services and listings will help improve the visibility of your business, especially for those who are looking for specific products and services.

4. Interactive content is in

Simply creating content that users can read is no longer enough. Nowadays, marketers and brands must work hard in providing users with valuable content to encourage them to engage with the brand. Aside from text and infographics, interactive games and videos may be added to your content to keep the users from leaving the page.

Here at Creativo, we help clients reach their full potential with our digital marketing services covering e-commerce, web design, SEO, and SEM. We are a social media marketing company in Dubai that can help you create a customized strategy for your business. You may also get in touch with one of our experts if you need help in eCommerce website development.