eCommerce is the New Norm of Shopping

Research shows that e-commerce sales amounted to more than $3.5 trillion in 2019 with a projection to reach $6.5 trillion by 2023. This only means that the influence of e-commerce will be far greater moving forward than it has ever been before.

So to answer the question, Yes, e-commerce is undoubtedly the new normal way of shopping.

To maximise on opportunities presented by e-commerce, business professionals must be well-versed in the latest technologies and trends, including the following:

Customer Data and Analytics Improve Marketing Tactics

The future of online shopping relies on capturing patterns of shopping behavior. Hence, even though online stores do not have retail clerks or dressing rooms like physical stores, they can still recommend products based on customers’ interests, style choices, and preferences through the use of data. This allows the business to create strategic pricing, personalised e-commerce online marketing plan, and cross-promotions on both an individual basis and based on widespread trends.

Machine Learning Creates a Personalised E-Commerce Experience

When it comes to the online shopping industry, shoppers require a more personalised experience. According to a study conducted by Accenture, 91% of consumers are more likely to shop with brands that recognise, remember, and provide relevant offers and product recommendations. The study also shows that 87% of shoppers tend to buy more when online stores personalize the experience.

Therefore, rather than manually analysing customer information, data analysts utilize artificial intelligence (AI) and machine learning technologies to compile data and create customer profiles that help personalize your e-commerce online marketing.

Online Shopping Is Going Mobile

The increasing use of mobile devices has significantly impacted the e-commerce industry. Research predicts that by 2022, smartphones will account for $175.4 billion in retail sales. With mobile e-commerce, shopping happens everywhere, no brick and mortar storefront or laptop required. This means that brands must create a mobile-friendly e-commerce experience. In addition to this, the website and online store should be accessible on mobile devices and optimized with a design that makes it easy to browse and buy from a smartphone or tablet.

If you’re interested in shaping the future of online shopping and want to create the best e-commerce shop in your industry, consider talking to one of our experts. We have a digital marketing expert team that can help you to create a personalised marketing strategy.