Trying to keep pace with the fast changing digital marketing landscape can be difficult. There are always new tools, methods, services offered every year that businesses “should” follow to keep up with the competition.
Digital marketers do need to keep a close eye on the trends and adopt new strategies where it makes sense for their business. In 2019, we will see rapid growth in a number of different strategies.
Digital marketing and advertising companies in Dubai say that some of these strategies have seen consistent growth for years. Others are new and just now beginning their ascension in the digital world. But, all of them will play a key role in the internet marketing industry in 2019.
1. Fast loading website.
People want an instant result and gratification as the amount of information received causes shorter attention spans. So, if your website is unattractive, slow to load or confusing to use, people will leave and move to your competition.
Make sure your website loads quickly because if not, consumers will abandon your site. Also, make sure your site is easy to navigate. Do not forget to add clear calls-to-action that tell the customer what you want them to do. For instance, you can put a button in the header of your main page that says “Get Directions,” “Call Today”, etc.
2. Engage in link building.
Link building is one of the great ways to let search engines like Google know that your website is popular.
If you do link building correctly, getting a few high-quality links rather than a bunch of low-quality spam links, you will inform Google that your website is relevant. This proves to Google that your website is worthy of showing up in a local search.
Find local business owners and bloggers who are willing to link to your website if you return the favor or write a guest post for a local blog.
Don’t forget about local news sites that might run an article that links to your website if you have a special promotion or event coming up. A great SEO agency in Dubai should know how to do link building the right way.
3. Try Facebook ads.
Facebook offers many ad types that can be used to help you build more local awareness, drive to targeted landing pages and even get you more followers. Regardless of your goal, there is probably a Facebook ad type that will work for you.
Be careful, though. Advertising is another one of those things that are better left to the experts. Without experience or knowledge of proper targeting, you may end up losing more money than you think with only a few leads to show for.
4. Consider Google Ads for Your Small Business
Previously known as Google AdWords, Google Ads is continuously growing.
When a potential client is looking for a product, service, promotion, or anything from anywhere in the world, they are likely going to search for it on Google. That client is looking for you, and Adwords gets you found no matter how new or old your business is.
Google Ads is one of the most effective small business marketing tips as it can drive traffic to your chosen product/service and ultimately getting increased sales.
5. Email Marketing
Email marketing is one of the most effective ways to stay in touch with potential customers. As it turns out, email marketing is much more popular than you thought. Base on a digital marketing report, 83% of people prefer email as one of the channels to receive promotions from the brands they trust.
Look into this digital marketing tips 2019 and see which strategy might be a good fit for your company. If you are not sure which strategy will work best for your business, consult CreativoUAE. We are one of the best digital marketing agency in the UAE that engages in all relevant internet disciplines.