Get Started with Tiktok AdvertisingFeb 21, 2021 | Reading Time: 2 minutes
Over the last two years, TikTok has expanded from nowhere to become one of the most downloaded apps worldwide. With its easy-to-consume content being watched by millions of people every day, it is not surprising that there’s a growing buzz about TikTok ads in the web marketing industry.
With more than 850 million active users monthly, which are spread over 150 countries, this social platform is the app everyone is talking about. Altogether, it is an interesting platform to start advertising on and could be worth adding to your overall social media marketing strategy.
What is TikTok?
TikTok is a social platform where users can upload short videos. The more talented, enthusiastic and technically proficient members uploaded videos of original content, the more likely they become an influencer on the platform. Most TikTok videos are up to 15-seconds long, but you can also create and share 60-second stories-type videos. TiKTok learned from other apps like vine and music.ly to improve its algorithm vastly, hence setting it apart from the aforementioned.
Introducing TikTok ads
From audience targeting, ad creation, and ad management tools, TikTok ads offers a powerful yet easy-to-use platform to help brands advertise to millions of users worldwide.
While TikTok ads aren’t yet as popular as other social media advertising platforms such as Facebook or Instagram, they offer a great opportunity for brands looking to widen their reach.
Whether you are a small business with a limited budget or you want to run a 10-day campaign, TikTok ads offers a number of unique tools to help brands and businesses excel.
At the moment, TikTok ads has two budget options: daily or lifetime. With both options, your budget isn’t set in stone. This means that you can adjust your budget anytime throughout your campaigns. In addition, you can also target your audience by gender, location, age, interests, and other unique variables.
How can brands use TikTok?
There are three main ways that brands can advertise on TikTok.
- Brands can create their channel and upload relevant videos
- Brands can work with influencers to spread content to a broader audience
- Brands can pay to advertise on TikTok
It is very early days for TikTok advertising. The market is certainly not yet developed like YouTube, Facebook, and Instagram. However, TikTok may become more popular and established over time.
TikTok continues to be a huge opportunity to increase brand awareness through a platform for particular companies.
If you want to leverage this untamed potential but not sure how and where to start, consider engaging a specialized marketing team like Creativo which could help you maximize your TikTok performance.