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Google Sunsetting Universal Analytics In 2023

May 6, 2022  |  Reading Time: 2 minutes

Google has recently announced that it will be sunsetting Universal Analytics in July 2023. This means that all marketers and online marketing agency in Dubai and around the world only have a few weeks to transition tags and report settings to Google Analytics 4 (GA4) since it will be the only framework that will be supported.

While this does not directly affect your brand’s marketing, SEM agency Dubai and digital marketers need this data to monitor the performance of your website and how other online marketing channels are contributing to your website traffic.

The data gathered from your Google Analytics report is crucial in developing an effective marketing strategy for businesses, especially online businesses and international brands that are trying to increase their reach and visibility.

What does this mean for agencies?

For those who are only focusing on one business, setting up GA4 and transitioning report settings won’t take much time. However, for SEO agency UAE which is handling multiple properties, it will take days or weeks to complete the transition since the report settings must be done individually for every property.

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It is highly recommended that digital marketers and firms offering local SEO Dubai set up their GA4s as soon as possible (if they have not set up their accounts yet). Aside from the initial set-up and transition, you or your marketing team must check the GA4 reports and compare them to the Universal Analytics report to make sure that there are no discrepancies in the final reports.

Your Universal Analytics will continue to collect new data until July 2023, so use this as an opportunity to ensure that all tags and settings are set up properly.

Whether you need a digital marketing company Dubai to help set up tools to monitor the performance of your marketing efforts or you need assistance in creating your marketing campaign strategy, we at Creativo can help clients reach their full potential with our digital marketing services covering e-commerce, app development, web design, SEO, SEM, and SMM.

We are a digital marketing company in Dubai that can help you create a customized strategy for your business. You may also get in touch with one of our experts.