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How do SEO backlinks work?

December 15, 2019

Aside from local search engine optimization, backlinks also play a big role in the digital marketing industry. A backlink is when a particular website mentions another website by linking to it. The link has to be clickable in order for search engines to recognize them as backlinks.

Furthermore, the total number of backlinks you have on your website indicates both the popularity and importance of your site for the search engines. Backlinks from reputable sources indicate that your webpage contains valuable information. For instance, Google will consider a webpage with a higher number of high-quality backlinks more trustworthy than another webpage with less and lower quality backlinks. According to digital marketing agencies in Dubai, this means that your site can rank higher than the others.

Why backlinks are important?

SEO backlinks

Backlinks promote your brand. Having a high number of quality backlinks means getting additional exposure to your online presence. Since your website is linking to different webpages relevant to your business niche, backlinks help in creating awareness of your brand. This will eventually result in a passive boost to your web traffic.

Backlinks boost your authority. High-quality backlinks send a signal to search engines, especially Google, that your website is an authority within its niche. The more you gain authority to your website for a particular industry, the higher the chance that your website will rank on the top of the search engine results page. So, when doing online marketing in Dubai, building your website authority is a must.

Backlinks work well with social media. Getting high-quality backlinks from different social media platforms encourages social media users to spread awareness of your brand. With Google’s emphasis on SEO in social media, this adds an additional factors in increasing your website’s authority within its niche.

Getting unique and authoritative links is highly important for higher ranking in the SERPs and improving your overall SEO. Google’s algorithm on the evaluation of links evolved in recent years creating a more challenging process now to get high-quality backlinks from relevant sites. So, it is recommended to work with a professional Dubai SEO specialist and start working on strategies to get valuable backlinks to improve your search visibility. If you need help in gaining valuable links, get in touch with Creativo now!