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How Does SEO Work?

Jul 18, 2021  |  Reading Time: 2 minutes

Are you planning to start your SEO journey for your business? You might have heard that SEO can help drive traffic to your website, but you aren’t really sure how it works or what search engine optimization techniques focus on. If that is the case, you have come to the right place. Read on to find out how SEO works.

What is SEO?

SEO stands for search engine optimization, a practice where people make improvements to a website to increase traffic quality and quantity through organic search results. Generally, it is the idea of providing relevant and high-quality content to address search queries in the hopes that Google will present that information when searched and that users will click on it.

How does SEO work?

Search engines, like Google, have spiders. These spiders collect all kinds of information about your website and the pages that make up your site. This allows them to easily determine when to serve a search page on your site. Moreover, these spiders collect things like page speed, title tags, social signals, internal linking, backlinks, and so on.

As a marketer, knowing how to get your brand, website, or company found by searchers is a vital skill, and understanding how SEO is evolving will keep you ahead of your competitors. While SEO frequently changes in small ways, its key principles do not. SEO focuses on three pillars which are being offered from various SEO packages in Dubai.

Technical Optimization: Technical SEO focuses on completing activities on your site designed to improve SEO but are not related to content. It refers to the website and server optimisations that help search engines crawl and index your site more effectively, which may result in improving your site’s organic rankings.

On-Page Optimization: On-Page SEO is the process of ensuring the content on your site is relevant and provides a great user experience. This includes targeting the right search terms within your content and using a content management system. A few of the most common examples of content management systems include WordPress, Joomla, Magento, Shopify, and more.

Off-Page Optimization: Off-Page SEO is the process of improving your site’s search engine rankings through activities outside of the site. This is mostly supported by backlinks, which help to build the site’s reputation.

With more than 200 ranking factors used by Google and other search engines in their algorithm, there are many things to consider and actions that can be taken to optimize a website. There are both on-page and off-page ranking factors that determine how well your site is optimized and how well it ranks.

You know how SEO works; now make it work for you!

At Creativo, we help clients reach their full potential with our digital marketing services covering e-commerce, web design, SEO, and SEM. We employ some of the best SEO consultants in Dubai to help you create a customized strategy for your business. Get in touch with an SEO expert at Creativo today to discuss how we can increase your leads, inquiries or and customers with a custom SEO plan.