How Important Content Marketing to SEO?

Content marketing and search engine optimisation (SEO) are both important parts of digital strategy. Adding SEO into your content marketing strategy will generate favourable results and is essential for organisations to compete in this digital landscape. Read on through the below and see how content marketing is changing the game.

What is content marketing?

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. If done correctly and effectively, content marketing can be highly profitable in the long and short term for businesses.

The SEO benefits of content marketing

1. More content means more keyword opportunities

Search engines can’t see websites as humans do. While humans can look at a website and quickly understand its products and services, Google has no way of knowing what a website’s purpose is unless those keywords are written somewhere.

Content marketing allows brands to go beyond the small paragraphs of homepage copy and alt text descriptions on images, where your space for keywords may be limited. You can incorporate more keywords relevant to what your website is about through the use of articles, blog posts, guides, and other written content.

2. Quality content marketing generates high CTR

Google and other search engines consider a website’s click-through-rate as an important factor to rank your website. This means that the more you get users to click on your links, the greater are your chances of getting better rankings on search engines.

3. Quality content helps you generate backlinks

SEO companies in Dubai say that one of the best SEO strategies is to gain high-quality backlinks from high-authority websites. For Google, high-quality backlinks indicate a brand’s credibility and trust. The more quality backlinks you have, the higher you will likely rank on Google and other search engines.

4. Content marketing drives more sales

Boosting website traffic is meaningless if it doesn’t help in increasing overall sales. Most online consumers won’t be ready to buy from you the first time they hear about your business or brand. People go through a buying process before committing to a purchase.

Therefore, content marketing helps you get more sales by bringing your potential customers one step closer to making a purchase and building a relationship with your target audience to make them more likely to work with your business, instead of your competitors.

5. Content marketing grows your social media following

One of the top benefits of content marketing is it helps you grow your social media presence. Each potential customer that finds valuable content on your site can become a potential advocate for your brand. Many of these readers will follow you on your social media pages so they can stay up to date on future blogs that you write. There are also the chances that these readers will share your articles with their friends and family on social media, which exponentially grows your following over time.

Essentially, SEO and content cannot work successfully in isolation. Businesses who want to rank high in search engines need to understand that both elements complement each other, so you need to create great content if you want your rankings to improve.

For more information on how you can incorporate content marketing into your overall SEO strategy, get in touch with Creativo today!