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How Important is Content Marketing to SEO?

Apr 15, 2022  |  Reading Time: 4 minutes

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

In other words, content marketing is precisely what it implies: marketing using content. And it is the basis of all sorts of digital marketing campaigns including SEO.

A common example of content marketing is a website’s blog where new articles on certain topics are regularly published. Aside from blogging, others choose to publish e-Books, podcasts, videos, and infographics, as their means of content marketing. All with a focus on sharing valuable information on a subject that their audience is interested in.

And when we say valuable information, it means that it’s in-depth, educational, and preferably unique.

As Google’s algorithms have developed over time, it started to favor many of the elements of a good content marketing plan. For this reason, leading digital marketing companies in Dubai now involve content creation in their solid SEO strategy.

Read on through the below and see how content marketing is changing the game in SEO.

How exactly is content marketing helping SEO?
1. More content means more keyword opportunities.

Search engines cannot see websites as we humans do. While we look at a website and quickly understand its products and services, Google has no way of knowing what a website’s purpose is unless those keywords are written somewhere.

Content marketing lets brands go beyond the small paragraphs within pages, meta descriptions, and alt text on images. By publishing relevant and valuable content such as blog posts, DIY guides, or other forms you can integrate more relevant keywords into your website content.

Let’s say your website is fishing equipment and accessories, you may want to rank well for keywords related to lures. Instead of trying to stuff all the lure-related phrases into one single page, you can write a blog post as a guide to “Choosing the right artificial lures for your next fishing adventure,”.

This content is not just helpful and interesting, it is also a great opportunity to use long-tail keywords.

content marketing

2. Great content can position your business as an authority in your niche.

Publishing quality content through content marketing will also help build your authority online. If your business is recognized as a reliable place to get information, you’re more likely to rank higher in SERPs.  And your website content will also have a greater chance to get clicked.

ICYDK, your website’s organic click-through rate is a vital factor in improving further your website rankings. The more you get users to click your links listed on the results, the greater your chances of getting better rankings.

3.      Quality content helps you get quality backlinks

Backlinks from high-quality websites are crucial in SEO. For Google, these indicate a brand’s credibility and trust, and in return give your rankings a boost.

According to a local SEO agency in Dubai, publishing top-quality content that other sites will want to share with their readers, is one of the proven ways to get high-quality backlinks. For example, infographics, free online tools or templates, surveys, interviews, and studies will most likely earn backlinks because they are a great source for someone who is writing an article or post.

4.      Content marketing drives more sales

Boosting website traffic is meaningless if it doesn’t help in increasing overall sales. Most online consumers won’t be ready to buy from you the first time they hear about your business or brand. People go through a buying process before committing to a purchase.

Therefore, content marketing helps you get more sales by bringing your potential customers one step closer to making a purchase and building a relationship with your target audience to make them more likely to work with your business, instead of your competitors.

5. Content marketing grows your social media following

One of the top benefits of content marketing is that it helps you grow your social media presence. Each visitor who has found your valuable content on your site can become a potential advocate for your brand.

Moreover, it is critical for professional social media marketers to carefully plan their content prior to publishing. The content posted on social media channels should reflect what is on the website. And these should not only speak to the target audience, more importantly, it must be valuable to them.

If this happens, there is a good chance that they would check your social page to see your other posts too. They may even follow you so they can stay up to date on future posts or blogs that you publish. These readers might also share your content within their online circles, which helps to exponentially grow your following over time.

And let’s not forget that social signals are one ranking factor for Google!

Looking for new ways to improve your website rankings?

If you’re looking for new ways to improve your website’s rankings, has it crossed your mind that content marketing might be one possible solution?

For more information on how you can incorporate content marketing into your overall SEO strategy, get in touch with Creativo today!