How to Boost the Sale on my E-commerce Website?

It seems that just about everyone is trying to sell something online today, and the competition is much stronger today than ever, including the UAE e-commerce market. So with all the competitors out there, how do you decide which tactics will give you the best results? Here are some ways to boost your online sales.

1. Utilize Multiple Communication Channels

Trying to reach your customers solely through your website is not enough. If you want to boost your online sales, you need to be in as many places as possible. That gives you a much better chance of being found and discovered by new customers.

One of the best ways to market eCommerce websites is through social media. To start with, choose a few social media channels that suit your brand and start posting content there as well. Remember to keep your content casual and make sure you are not just pushing your products and services. It is suggested to mix in posts that are entertaining and engaging as well.

2. Create a Good Shopping Experience

Increasing your e-commerce sales is not only about getting customers to your website. You also need to make sure you can generate conversions once they get there. To do this, you must provide your customers with a seamless shopping experience.

So, make sure you have a good navigation system in place. Your customers should be able to find what they are looking for quickly. To make things even easier, include a search feature to type in the products they want.

3. Add Video demonstrations of Products

One of the best ways to increase e-commerce sales is by adding video to the product page in today’s digital world. Both pictures and videos are people’s favorites nowadays. Instead of having long and often boring product descriptions, customers tend to choose websites where they can watch a short video about a product and decide based upon what they watched. Hence, it is worth adding this strategy to your e-commerce marketing plan.

4. Be open to different payments

When you have an eCommerce store, you must be able to provide people with different payment options. There are a lot of them if you don’t limit yourself to just MasterCard and Visa. Also, these options might bring you more clients as many people use alternative payment systems nowadays. The more customers who see their primary method available, the more actual sales you are likely to close.

5. Include Customer Reviews

When it comes to online shopping, the opinion of other customers is essential. If there are no reviews on a product page, visitors will most likely look to other online stores that offer this visibility.

6. Be upfront with prices

Hiding shipping charges from the customers until they reach the payment gateway could harm your sales and will most likely increase cart abandonment. A reputable digital marketing agency in Dubai says that always make sure that the total price is displayed to the customer on the first go.

E-Commerce is a vital part of being a successful retailer in today’s world. Online selling can help you reach new customers and discover markets you didn’t even know were available to you.

If you want to achieve even better results, get in touch with Creativo and let us help you build a personalised approach. You may also reach us at +971 4 568 4882.