How To Choose the Right Social Media Networks for Your BusinessJul 26, 2022 | Reading Time: 3 minutes
Social media is one of the most powerful channels of digital marketing. Whether you just started your business or already have an established company, there is surely the right platform for you. You don’t want to miss the benefits of social media marketing for business.
Instead of jumping off to all social media channels, you must take a step back and consider which social platform is best for your business and which platform will help accomplish your goals and reach your target audience.
Since the use of social platforms is free, it is tempting to think that it is another complementary marketing outlet that will allow you to contact more of your target audience; however, many implications come with that decision.
Below are top considerations when choosing social media networks for your business:
1. Consider your brand’s tone of voice
Spend some time considering your brand and what type of brand personality you represent. See where your brand personality fits best.
For instance, if your brand focuses on a strong professional reputation in your industry and has a serious, helpful, and informative tone of voice, a platform like LinkedIn might be a good to focus on. On the other hand, a brand that speaks a young, fun, snappy tone might take to Twitter, where pithy one-liners and retweeted GIFs are a standard method of communicating with an audience.
2. Define your goals
Various benefits come with using social media, but it’s important to have specific goals before moving forward. Defining your objectives will not only help you determine not only the social platform you choose but also the content you create, the audience you target, and more.
3. Identify your audience
Another important step in determining which social media platform is right for your business is identifying your audience. You want to be as specific as possible since it will make your decision easier. To start with this, you can write down the answers to the following questions:
- Who is your typical customer?
- How old are they?
- Are they male or female?
- What is their income and education level?
- What are they interested in besides your product and service?
4. Find out which social media platforms your customers use
After identifying who your audience is, and familiarizing yourself with their demographics, age range, and interest, it’s now time to find out which social media platform they are using.
After getting this information, you can now match your products/services and your audience to each platform and see how they align.
5. Find out where your competitors are
What is your industry’s competitive landscape? Is there a particular social influencer or brand that stands out to you? Who’s following them? Who are they supporting?
When working with a reputable social media marketing agency, they make sure to do a thorough competitive analysis to answer all those questions. The report will help gauge where your competitors are, and which platform would be best for your business based on industry.
Social media is an indispensable tool for most businesses that want to remain pertinent and gain exposure online.
Knowing which platform is best for your business helps you create a more effective and targeted social media marketing strategy.
At Creativo, we understand your unique needs when it comes to getting in front of the right audience. We know that mastering social media can be time-consuming. Targeting the wrong audience wastes not only time but also money.
We are able to help you achieve your business goals and objectives and help your company flourish. Aside from social media marketing services, we also offer other digital marketing services such as SEO and SEM.