The success of every business depends on sales, and in this modern business environment, increasing sales means having a strong digital presence. According to a study in 2017, e-commerce businesses accounted for around $2.3 trillion in sales globally, and this number is expected to increase year by year. Therefore, if you want your business to grow, regardless if you are in the e-commerce industry or not, then it is vital to have a strong online strategy in place.
Though there are various ways to promote your business online, nothing comes close to the power of SEO, as it is known to be effective in increasing ROI as long as it is applied effectively.
Below are a few ways SEO in Dubai can help your business go to the next level and reach new customers.
Choose the right keywords
SEO evolves around keywords. These targeted terms are your way to determine when your site will appear when people search on search engines such as Google. Thus, it is imperative to choose the right keywords, so your website can appear in the right search results.
In order to figure out the right keywords people are using when searching for services or products you offer; you have to conduct keyword research. Fortunately, there are different keyword research tools you can use to find the right terms for your business.
Improve Customer Experience on Your Site
Research shows that 74% of companies who offer professional SEO services consider customer experience a highly important factor which affects the customers’ willingness to be a loyal customer.
When people visit your website, especially those who are first-time visitors, they are already reviewing the product or the service you offer based on the experience they get while navigating your site. This means that it is highly important to improve customer experience in order to develop a loyal customer base.
Go Local and Go Mobile
Mobile optimization and the creation of local content are two of the most significant changes in Google’s SEO algorithm, and the two go hand in hand. Local SEO services are becoming more important as more customers utilize mobile devices to search for businesses in their area. In addition to this, a study shows that 70% of people will visit a nearby business after conducting a local search. So, if you want to drive business both online and in your physical store, it is recommended to focus on local content. This means that you have to include local keywords and landing pages, and make sure that your website is entirely mobile-friendly.
Search Engine Optimization is a great way for your business to drive traffic that will eventually turn into loyal customers. There are various strategies to take in order to improve your site’s overall SEO ranking. Having a successful SEO plan means driving more credible leads for your business.
At Creativo, they know how to create SEO plans that drive better traffic and convert visitor into customers. Creativo is a company that offers full-service online marketing Dubai with ample experience in creating custom SEO strategies depending on the business needs.
Whether you are a local or international company that needs SEO services, Creativo can help. Get in touch with us today!