How to Increase Traffic on your WebsiteFeb 24, 2019 | Reading Time: 3 minutes
Without website traffic, there will be no customers, and without customers, there will be NO SALES.
As a business owner, one of your biggest challenges is to make sure that when people look for a product or service like yours, they find you and not a competitor.
This however is the tough part.
You publish something great but have no idea how to get people’s attention. Maybe you posted it on Facebook or Twitter and got a few clicks, but nothing significant. You email a few friends and tell them to take a look, but that can only go so far.
So, the question is, is there actually a method for getting consistent traffic to your website? Thankfully, there are tried and true methods that are usually offered by marketing and advertising companies in Dubai.
SEO (Search Engine Optimization)
Knowing and meeting your target audience’s needs can significantly increase your site’s traffic and your overall conversion rate. Obviously, there are thousands – or even millions – looking for your website, even if you do not know it. And it is your job to help them look for your site in an easier and more efficient manner. One of the best ways that you could help them is to optimize your website for search engines.
Therefore, if your website is highly ranked in search engines, especially Google, you will notice an increase in revenue because of the increase in clicks that you receive. Similarly, people nowadays have short attention spans and want to find the right website on the first page of the organic search results. That is why the sites that are ranked in the first page of Google searches receive higher traffic than those located in subsequent pages.
Now you might be wondering how to use SEO to get more traffic. SEO is the perfect channel to your search advertising and can help you generate more traffic and leads from search results pages. But there are so many factors that go into search engine optimization, how do you know where to start? And what SEO factors will have the biggest impact on your website traffic? This is where a good SEO company comes in. Search Engine Optimization is not something you learn overnight, most of the time, it is best to leave it to the experts. A good SEO agency in Dubai knows which of the Google ranking signals is best for your website to rank in order to increase traffic.
Google Display Ads
Running paid ads may seem like a challenge, and there can be a bit of a learning curve.
One of the most powerful types of ads that Google offers is their display ads.
Google Display Ads allows you to consistently run an online marketing campaign using the power of the Google Display Network. This network comprises of more than 2 million websites allowing Google banner ads. These ads have been used for many years, and they are still a highly popular and powerful tool that can produce more traffic and conversions.
In order to take full advantage of Google Display Ads, it is important to understand more about:
- What the platform is
- How the platform works
- What types of businesses will benefit from it
- What types of ads are available
- How to target your audience
- How to analyze metrics to increase efficiency
Through the use of Google Display Ads, advertisers can create captivating banner ads that are either focused on an image, or an image mixed with text that can be added in Google Display Ads when the ad is created.
Basically, for visual ads that draw the attention of potential customers, Google Display Ads are an effective tool. The good thing is quality Google Partner agencies offers these types of paid ads, which helps business owners to leverage different online marketing channels.
Perhaps, your business is struggling, and you think that a weak online presence is to blame.
No matter the situation of your business, Creativo UAE can help. We pride ourselves on our ability to drive qualified traffic to our client’s website which makes us the best SEO company in Dubai. When you work with us, we will not only help you boost the traffic to your site, but we will also increase the quality of your traffic so that you get longer dwell times, lower bounce rates, superior engagement and higher conversion rates. Inquire today!