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How to Optimize Videos for YouTube Search

Jul 15, 2022  |  Reading Time: 2 minutes

As technology continues to evolve, the way people look for and consume information changes too. Both older and recent studies have shown that many populations are visual learners. This explains why videos on almost any online platform like YouTube can generate thousands if not millions of views in just a few hours.

Simply uploading a video on the platform is no longer sufficient to ensure your content gets the most visibility. If you’re not familiar with the platform or you are not getting enough views, employing a digital media company in Dubai may be ideal for your brand or business.

Like Google, YouTube is also a search engine, meaning you must do more than just upload content for your viewers. With so many creators publishing similar content online, working with the best SEO agency in Dubai can help increase the visibility of your content and your brand.

Whether you’re managing your own YouTube channel or working with a digital marketing agency Dubai, there are several ways how you can optimize your videos for YouTube Search:

How to Optimize Videos for YouTube SearchChoose the right keywords

Search engine algorithms update often and become more competitive which leaves everyone competing for the highest position. For this reason, choosing the right keyword means ensuring that your content will be displayed when users enter a specific term or phrase. To make sure that you are using keywords that users use to search for the type of content you publish, your social media agency Dubai must be diligent with its keyword research and maximize available tools to check for keyword variations.

Add keywords in the title, description, and file name

Whenever you upload a video or update its elements, YouTube evaluates the video descriptions, subtitles and closed captions, and video thumbnails of your content. Hence, getting it right the first time is crucial. You or your SEO agency Dubai must remember to include relevant keywords in the title and description of the video. This will help place your ad video at the top of the results page when users enter keywords or phrases that are similar or relevant to your content.

 

Use Hashtags

Hashtags are very useful in finding content across all social media platforms and YouTube is not an exception. If you are planning on releasing a series of videos, users can easily locate all of them and other related content using the hashtag. Hashtags are also helpful when you are creating content about a specific theme, event, movement, or issue since your content may be displayed when users type in the hashtag. You may add them in the description to back up the keywords that are already there.

Whether you need a digital marketer to help grow your following ad visibility on YouTube or need assistance in designing a new marketing strategy to increase your business’ conversions, we at Creativo can help you.
With our digital marketing services covering e-commerce, app development, web design, SEO, SEM and SMM we will be able to assist you, contact us via info@creativouae.com.