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How to Promote Events Using Paid Search & Social Ads

Sep 23, 2022  |  Reading Time: 2 minutes

Several countries worldwide are starting to open their doors to big events where gathering large crowds is inevitable. Event organizers, brands, and even social media agency Dubai are hard at work in promoting different kinds of events, especially in-person gatherings which are more challenging since there are still event participants who are hesitant to attend large gatherings.

While organic posts are effective in promoting events to your followers, your reach will be quite limited. Hence, it is highly recommended that you work with your trusted digital marketing agency Dubai in creating promotional campaigns using paid search and social ads.

How to Promote Events Using Paid Search & Social Ads

Paid Search

When you use paid search advertising platforms to promote your events, your ads will be displayed to users who type in specific keywords or queries relevant to your event.

When you work with an SEO company Dubai, they can help you come up with the right content that will make it easier for users to find your events and entice users to attend your events. According to experts, using paid search is highly recommended for brands or organizers who are targeting users who are actively looking for products, services, and events that you offer.

If you wish to target audiences that already know what they are and are ready to purchase at a specific time, consider advertising using Google Ads, Amazon, Bing, and Yahoo. For these platforms, it’s highly recommended that you use specific ad copies to promote your event.

Paid Social

Unlike Paid Search where your ads will only be displayed to users who are actively looking for your offers, paid social ads are more passive. Paid social ads may be considered the equivalent of billboards or TV ads and are often used to create awareness and retention. These ads usually blend in with other posts on your feed, next to posts from your family, friends, and favorite influencers.

Whether you have an in-house marketing team or you are working with a provider of digital marketing services in Dubai, note that each platform comes with a unique form of paid advertising and the behavior of users on each platform also varies. Hence, using a uniform strategy for paid social ads is not recommended.

Facebook, Instagram, LinkedIn, YouTube, Twitter, Reddit, and Pinterest are some of the biggest platforms where you can place your paid social ads.

Whether you need a new web design Dubai to promote your event or you need assistance in designing a new marketing strategy to increase your business’ conversions, we at Creativo can help clients reach their full potential with our digital marketing services covering e-commerce, app development, web design, SEO, SEM, and SMM. We are a digital media marketing company in Dubai that can help you create a customized strategy for your business. You may also get in touch with one of our experts at 04 5684391.