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How To Use Instagram Reels For Business

Jun 6, 2022  |  Reading Time: 3 minutes

Over the years, social media has become an integral part of any marketing strategy for many businesses. While every business has various needs, much digital marketing company Dubai use at least one social media platform to advertise their clients business and increase their visibility online.

Like many businesses, social media platforms come up with different types of content to keep their users engaged and provide new avenues for businesses to get a broader audience reach. Nowadays, more businesses and digital marketing agency Dubai are using the positive impact of Instagram reals for their business.

What is Instagram Reels?

Instagram Reels are full-screen, vertical video clips published on Instagram, including audio clips and visual effects.

Reels are a combination of Stories and in-feed posts. Aside from the format, they also have a similar vibe to Stories. Like in-feed posts, businesses and marketers from social media agency Dubai can include full-length captions that users can choose to expand when interacting with Reels. Another positive attribute of using Reels is that it allows users to engage with the content by liking, sharing, and/or leaving comments. It also makes it easier for users to follow the accounts they find interesting since there is a follow button right next to the brand/account name.

How to use Reels for your business?

Stay up to date with the trends

The best SEO Agency in Dubai knows the value of spending some time on research, especially for finding new information that may be helpful in growing the business. It is highly recommended that you spend some time on the platform to get a better grasp on how brands including your competitors are using the platform. Doing so is also a great opportunity to discover trends and patterns you can use to improve your marketing strategy.

How to Use Instagram Reels For Business

Share unique and insider content

Users love to know what happens behind the scenes of businesses they support. While the information you can share is limited, you may brainstorm with your SEO agency Dubai on what other content you may produce to keep your audience engaged and encourage them to anticipate what content you will release next time.

Must tell an interesting story

In relation to sharing insider content, you must make sure that the Reels you post are able to tell an interesting story, no matter how short they are. One opportunity you may investigate is creating a series of reels discussing a specific topic. Social media agencies and businesses can maximize this as an opportunity to keep users engaged or/and invested in the story to build up anticipation of how the story will end.

Share useful information

Aside from keeping your followers informed about new offers, make the most of the platform and use it to share useful information with your followers.
For example, if you are offering certain products, you may use Instagram Reels to create and publish clips discussing the proper use of the products or services you offer.

Whether you need an SEO agency to help grow your business or you need assistance in designing a new marketing strategy to increase your business’ conversions, we at Creativo can help you reach your full potential with our digital marketing services.
These services are covering e-commerce, app development, web design, SEO, SEM, and SMM. We are a digital media marketing company in Dubai that can help you create a customized strategy for your business.