Impact of Pay Per Click Advertising for Small BusinessFeb 28, 2021 | Reading Time: 2 minutes
A lot of small business owners underestimate the benefits of PPC (Pay-per-click). As a result, they miss out on a big opportunity to grow their business online in a controlled and profitable manner.
What is PPC?
PPC stands for pay-per-click advertising. It’s a type of search ads campaign where advertisers pay a fee each time someone clicks on their ad. This is a way to buy visits to your website instead of relying solely on your company’s organic search rankings.
How does PPC work?
It involves advertisers bidding on keywords that are related to their industry or audience interests. These bids allow ad placement in a search engine’s sponsored links at or near the top of the search engine results page (SERP) ahead of the actual search results. This increases the chances that people looking for your product or service will visit your company’s website and consider the product/service you offer.
Benefits/Impacts of PPC to Small Businesses
Brand Recognition – As mentioned above, advertisers can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. While generic keywords will not generate sales, they indirectly help your business increase brand awareness and establish your business as an authority and leader in your industry.
PPC Contributes to Business Goals – This is often the most compelling reason to use PPC advertising or search engine marketing, as it can help you achieve your business goals. These goals range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale. Nearly any type of conversion goal can be tracked.
Fast way to grow traffic – As you may be already aware, building organic traffic takes time as you develop your SEO and grow your audience. Unlike SEO, PPC ads go up immediately, which means you can get traffic much faster. As soon as the campaigns have been set up, you can start getting clicks to your target landing pages. That increased traffic can help you get more business, gain more exposure, and move up the search results.
Keeps You Competitive – PPC ads accounted for $10.1 billion in spending from 7 million advertisers worldwide in 2017. That means that there’s a good chance at least one of your competitors is using PPC advertising to gain new customers. If you’re not using this strategy, you might be missing out on potential traffic. Staying competitive and using similar strategies as your competitors can help you get your share of the customers.
Cost Effectiveness – When a PPC campaign is managed correctly, it can offer small businesses a higher ROI than other forms of digital marketing in Dubai. The most important advantage of PPC is that everything is measurable through conversion metrics and highly precise reporting tools. Therefore, before spending more on your PPC campaigns, you can examine what’s working and what’s not and optimize your campaigns accordingly.
PPC comes with many benefits for all businesses. It generates quick results by targeting the right audience at the right time. B2B, B2C, and other enterprises benefit greatly from this platform with fast, quality traffic that results in plenty of conversions.