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Impact of Pay Per Click Advertising for Small Business

Feb 28, 2021  |  Reading Time: 2 minutes

A lot of small business owners underestimate the benefits of AdWords or as a lot of people refer to, Pay-Per-Click. As a result, they miss out on an interesting opportunity to grow their business online in a controlled and profitable manner.

What is PPC?

PPC stands for pay-per-click advertising. It’s a type of search ads campaign where advertisers pay a fee each time someone clicks on their ad. This way you are diverting potential clients through your ad to your website instead of relying solely on your company’s organic search rankings.

How does PPC work?

It involves advertisers bidding on keywords that are related to their business or audience interests. These bids allow ad placement in a search engine’s sponsored links at or near the top of the search engine results page (SERP) ahead of the actual search results. This increases the chances that people looking for your product or service will visit your company’s website and consider the product/service you offer.

Benefits/Impacts of PPC to Small Businesses

Brand Recognition – As mentioned above, advertisers can use PPC to target keywords related to your industry and business so that people searching for those keywords will constantly see your ads.

PPC Contributes to Business Goals –  This is often the most compelling reason to use PPC advertising or search engine marketing, as it can help you achieve your business goals.

These goals range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale.

Nearly any type of conversion goal can be tracked.

Fast way to grow traffic – As you may already be aware, building organic traffic takes time as you develop your SEO and grow your audience. Unlike SEO, PPC ads go up immediately, which means you will get traffic much faster. As soon as the campaigns have been set up, you can start getting clicks to your target landing pages.

Keeps You Competitive – Since PPC is extremely popular, there’s a good chance at least one of your competitors is using PPC advertising to gain new customers. If you’re not using this strategy, you might be missing out on potential traffic.

Cost-Effectiveness – When a PPC campaign is managed correctly, it can offer small businesses a higher ROI than other forms of digital marketing. The most important advantage of PPC is that everything is measurable through conversion metrics and highly precise reporting tools.

Therefore, before spending more on your PPC campaigns, you can examine what’s working and what’s not and optimize your campaigns accordingly.

PPC comes with many benefits for all businesses. It generates quick results by targeting the right audience at the right time.

For more information about how PPC can benefit your small business, get in touch with Creativo, a reputable digital media agency in Dubai. You can reach us at +971 4 546 4882.