Importance of sending a company NewsletterNov 16, 2015 | Reading Time: 3 minutes
Maintaining contact with customers is a must for businesses, and one of the most effective methods is writing a newsletter. Offering helpful, useful, free information and tips can be a great marketing tool. Those interested in the topics you write will sign up.
Most newsletters are a tool for what entrepreneurs call ‘relationship marketing’. The goal is to build lasting relationships with customers and gain their loyalty, making them repeat buyers.
You are faced with the task of gaining and keeping prospective customers. So, it’s important to give your customers a good reason to pick up your newsletter and read it. Make it stand out among the competition. Here are the benefits of sending a company newsletter.
Benefits of Newsletter Campaign
Sending out quality newsletters on a regular basis can keep clients, potential clients and other important sources updated about your business.
Connect to customers. If your newsletters deliver great content, while following the best email practices, you can strengthen subscriber engagement. Customers want to be updated about the brands they like. Newsletters are a great way to inform them what’s new.
Connecting to your customers in person is a matter of being professional. Newsletters can provide great value that is beyond sales. You can provide customers with content that they can actually use. Once they feel valued, you gain their trust and loyalty.
Drive sales. Consumers can be impulsive, especially if they see a good opportunity to save. So, including incentives, special promotions, discounts, and call-to-actions in your newsletter will help your company drive more sales.
As you send out a newsletter, you can highlight a product, explain its benefits, throw in a call-to-action, and connect the recipient to the point of sale.
Boost following. Because social media now has a big impact over online marketing, it’s highly recommended for businesses to cultivate followers. That said, newsletters that include social sharing buttons may promote a higher click-through rate.
Increase traffic. Your newsletter plays an active role in site traffic. If recipients see your website links in your company newsletter, they will be encouraged to check them out. This can increase your website traffic.
To accomplish this, make sure to include a strong call-to-action, and ensure that your newsletter is well targeted. You’ll find that it will become a very reliable and profitable asset.
Convenience. Creating an email newsletter is easier than you think. You only need to set a single goal, and that makes it easy to build and stay on schedule. Once you determine when and how often to send your newsletter, plan things out a few months in advance.
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Through email marketing, you can remind customers about you and your services or products, while providing useful information. One of the best features is its cost-effectiveness.
You can even take advantage of an email blast software, wherein you can simply upload your newsletters, hit send, and track the results. You’ll know how much traffic you got, the number of new and returning visitors, as well as their average time on site.
Keep in mind that you only have a few seconds to capture the attention of a visitor before they are gone forever. By giving them enough useful information, you’re creating awareness about what you are offering. And, they will feel compelled to find out more.
Show you are an expert and establish credibility through your newsletters. Don’t send those that are only full of advertising. Only share relevant content that will give them confidence to buy from you than from your competitors.