With an increasing number of people accessing the internet with their mobile devices, having a mobile-responsive website is essential. In recent years, Google has favored mobile-optimized websites in search results on smartphones. Research also indicates that conducting business on a mobile device is a trend that is not going away. In fact, advertising companies in the UAE say that it’s only starting to increase. Therefore, if your website is not mobile-ready, your business gets left behind in search results on mobile devices. So, if you want to ensure that prospective customers will choose your business over your competitors, you’re going to have to get your site mobile-friendly.
What Exactly Makes a Website Mobile-Friendly?
If it is highly important that your website is compatible with mobile devices, then what should you consider implementing to make your website mobile-friendly?
You will want to keep these major considerations in mind as you begin to develop a mobile site.
Make Your Website Responsive.
Having a responsive website means having all the same content and information on any device you access it on. But it changes the way it is displayed and arranged depending on the size of the device screen. For many internet marketing companies in Dubai, this is the best option for making your website mobile friendly. Why? You are not limiting the information your mobile visitors can access. This means that they still get all the same content as your desktop viewers. In addition, responsive design is also good for SEO.
Don’t Use Flash
Generally speaking, mobile devices do not support Flash. Using Flash will not display the website properly on any mobile device. In addition, it can slow down a page’s load time and there are a lot of browsers and devices where it just doesn’t work at all. Therefore, it is recommended to switch to a compatible technology like HTML instead.
Include the Viewport Meta Tag
The viewport meta tag is one of the easiest ways to control how your website is being shown on mobile devices. In simpler terms, the viewport meta tag tells browsers to fit the width of your page to the screen of the device type the visitor is coming from.
Enable Accelerated Mobile Pages (AMP)
AMP is one of Google’s projects that aims to improve websites’ loading time using compressed data, which is eight times smaller than the usual mobile page size. This technology is able to boost your site’s speed up to four times, which in return will make it more mobile-friendly. If you are not sure what AMP is and how to implement it to your website, companies that offer SEO services in UAE can surely help you with this.
Use Large and Standard Font Sizes
Reading on a small screen is much harder if the font is small. It is recommended to use a font size of at least 14px on your webpages, but make sure to test out how this will look like. Sometimes going bigger could be better. Additionally, stick with standard fonts. Use a font your visitor’s browser does not might need to download. Otherwise it will slow down your website’s loading process, which is bad news on mobile.
Online marketing Dubai is now more important than ever, especially marketing on mobile devices. When you make your website pleasant and easy to use, you’re not only boosting your company’s online visibility, you’re also bringing your company into the present day, and opening your business to new customers.
If you haven’t yet updated your website to match the mobile world, now is the time! Creativo is here to help. Reach out and work together with us to make a website that is elegant, navigable, and inviting, no matter the device.