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Know more about Image SEO

Dec 9, 2020  |  Reading Time: 2 minutes

Images are crucial in making your content more accessible, attractive, and engaging to users. Image SEO affects the way your images are ranked in Google images and your organic page ranking as a whole.

SEO Benefits from using images in your content
  1. Images make your content more interesting. This means visitors are more likely to read your content. In fact, blog pages with images get 94% more views than content without.
  2. Based on Buffer’s research, readers are more likely to share a page with image/s on social media, and the shared post has more chances of getting more social media attention than plain text posts.
  3. Aside from user engagement, images also help writers to explain a concept or make a point stronger.
  4. Images are another easy way to enforce your SEO by giving search engines the right signals about your content through images.
  5. Your images can rank higher in Google Image Search and get more traffic to your website.
How to Image Optimization for SEO?
  1. Use page-relevant and unique images – Users are far more likely to react/engage with an image before they begin reading your content. It is human nature to focus our attention on images. Therefore, having an appealing image that connects with your topic can encourage users to share your content and will certainly leave an impression. So, make sure to take the time to source out images that illustrate the subject of your content.
  2. Use the highest quality format possible – Search engines, especially Google, prefer high-resolution images. Web pages with poor quality images can appear distorted on a tablet or mobile screen.
  3. Customize the image filename – This is one of the easiest yet one of the most effective image optimizations. Before adding an image to any web page, make sure to customize its filename. Change it to something relevant to the page and include one of your target keywords for the particular page. Most visitors will never see the filename, but it gives you a way to provide the search engines a little more information about what’s on the page and the best keywords to associate with it.
  4. Use alt tags – This is another part of the webpage that most visitors won’t see, but search engine crawlers do. You can provide alt text for every image you add on every web page that will show up in place of your image if a browser has trouble loading it. Alt tags are another effective way of signaling search engines on what the page is about.
  5. Reduce your image file size – Google is pretty big on mobile, going as far as implementing a mobile-first index. This means you need to highly consider mobile view with your images. By reducing your image files’ size, you can increase page speed, which is crucial for mobile viewing.

Images are important from an SEO perspective and vital for making your content more interesting and readable. If you’re struggling to get your content noticed, get in touch with us to help you strategize your online marketing.