Understanding the difference between landing page vs homepage or any other internal page is significant these days. Using the right type of page is necessary for an inbound marketing website, most especially if getting leads from your website is highly important for your business.
When creating a new page for your website, seeing different options can be a bit confusing. Therefore, before you start building new pages and sections, make sure to identify what it will be used for.
What are Internal Pages?
Internal pages are the building blocks of your website and they normally occupy your site’s main navigation menu and footer.
These types of pages educate visitors on what exactly your business is about, what services/products you offer and guide them along the buyer’s journey. In line with this, internal pages help visitors locate exactly what they are looking for and get useful information such as company history, product descriptions, and/or frequently asked questions. Internal pages include the homepage, about us page, services/products pages, and/or FAQ page.
Furthermore, a reputable internet marketing company in Dubai says that internal pages also need to be optimized for search engines. If a potential customer searches for something related to your business, you want to make sure that your internal pages have high chances at ranking.
What are Landing Pages?
Unlike internal pages that provide an overview of your business/company, landing pages specifically focuses on converting leads for a distinct offer such as a sale, coupons, e-book, a lead, etc. Though it is still connected to the website, often times, it has no other navigation except for the call-to-action, as external links deter a potential customer from the pages’ main purpose.
Do landing pages work? Definitely, yes! Landing pages are designed with conversion in mind. They are often associated with a specific advertisement, either on or off site. It consists of valuable information to get visitors to know exactly what they are getting.
Your internal pages describe what you have to offer, while a landing page will give you more of those much-desired leads/conversions.
To the average website visitor, there may not be too much difference between a landing page and an internal page, but their overall purpose is quite different. If these types of pages are used correctly, they can bring great benefits to your business.
If you want to know more about the difference between a landing page and an internal page, or you simply want us to help you create a campaign landing page that converts, get in touch with us! You can reach us at firstname.lastname@example.org.