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Marketing Strategies to Promote Your Online Store

Oct 28, 2021  |  Reading Time: 2 minutes

If you have a brick and mortar and the business is doing well, this must mean that you are doing your marketing right. However, this does not automatically mean immediate success if you decide to offer your products online.

It is true that taking your business online will help increase your visibility and make it easier for prospective customers to buy your products. Keep in mind that some of your competitors may also offer their items online. To keep you at the top, you need excellent eCommerce marketing strategies that will help you to accomplish your business goal.

Here are some strategies you can try to promote your online store.

SEO

Ecommerce SEO and organic reach can help a lot in increasing your online store’s visibility. Ranking high in search engines also helps a lot in getting more clicks from users, especially if your page is located at the top of the page. This is because people often assume that the one at the top is more trust-worthy than the others.

Compared to other marketing strategies, it may take longer to see its effect and ROI, but the effects of good SEO will last longer without you having to spend repeatedly.

Paid Ads

While organic is often more effective in the long run, running paid ads can help drive traffic to your website more quickly. There are different types of campaigns that you can try to see which type of ads resonate well with your potential customers. If you are not familiar with how each ad type works and how you can maximize your available resources, you may book an appointment with an ecommerce consultant to determine which strategy will work well with your business.

Social media marketing

Make the most out of your social media profiles by promoting your products. If your business does not have a social media account, consider creating one. This way, it will be easier to offer you products online, as well as make potential customers reach out to you. You may also use these channels to distribute important information about your products. Provide aesthetic visuals on how to use your products properly to further encourage them to keep adding items to their carts and lead them to checkout.

Local SEO

Ecommerce management can be tricky especially when you’re still testing the waters with customers who are not yet accustomed to shopping online. If you have a physical store, you may encourage your existing customers to keep engaging with the brand after they leave. Having loyalty programs and other promotions to help spread the word about your business. When possible, ask your loyal customers to leave reviews online to help build your good reputation online.

If you are looking for a reliable online marketing agency Dubai who can give you the best advice on how to make the most out of the data that is available to you, Creativo offers a range of digital marketing solutions to help businesses achieve their full potential in the digital space.