In today’s time, one of the most significant aspects of internet marketing is Search Engine Optimization, whether it is global or local SEO services. It is a strategy that you can implement on your website to help your pages position themselves higher in search engine results, giving your website greater exposure to targeted visitors that can eventually convert into paying customers.
To maximize your exposure to search results and higher rankings, you have to closely pay attention to the two main components of SEO:
- On-page or on-site SEO
- Off-page or off-site SEO
Yes, focusing on one of the two components could get you on page 1, but it will only be temporary. So, if you are thinking long-term, you need to implement the two to support each other. If you want to outrank your competition and stay at the top of the search results, then you need to engage in professional SEO services and understand both components – how they work and how to do it.
On-page SEO or on-site SEO involves optimizing various factors on the website itself. These factors are related to manipulating the website content to improve its quality and structure – both for humans and search engine crawlers. Some of the most common on-page SEO factors include Content, Keywords, Meta Tags, Alt Attribute, Headings, URL Structure, SSL/HTTPS, Internal Linking and Page Speed.
While on-page SEO refers to the changes that can be made directly to a website, Off-page SEO refers to page ranking factors and strategies that occur off of a website. Off-page SEO factors work to increase the website’s credibility, trustworthiness, and authority for the users and the search engines. Some of the most common off-page SEO factors include Backlinks, Citations, Google My Business and Social Media Signals.
While the factors involved when implementing on-page and off-page SEO strategies differ, SEO agencies in Dubai say that both work towards a common goal: higher rankings on SERPs. This is why it is vital to implement both components to achieve the highest possible rankings. Choosing only one of the two SEO strategies is like choosing between a roof or a foundation of a building. Both are equally important to sustain the structure of digital marketing which has grown to be an integral part of a successful business strategy.
At first, the process can be time consuming and exhausting, but the payoff and amount of targeted traffic it can bring to your website may be well worth it. If you need assistance in implementing on-page and off-page techniques on your website, Creativo can help. We are one of the most trusted internet marketing companies in Dubai who can help you make your website fully optimized not just for search engines but also to your targeted audiences.