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Reasons Why Paying for SEO Makes Sense

Oct 17, 2022  |  Reading Time: 3 minutes

To successfully market your business, a creative and purposeful website is simply not enough. Your website should be found by your customers online.

Business owners can invest in Pay-Per-Click advertising, and there is no doubt that this works and will get you instant results.
However, pay per click campaign is over when the funds are exhausted. Should potential clients search for your services and your campaign is over, paused or the daily budget is exhausted he/she cannot find you.
SEO (search engine optimization) will eliminate this risk and make sure that your listing is and remains where it can be found.

Here are three primary reasons that you need to consider investing in SEO for business growth:

1. SEO Is Cost Effective

SEO is one of the most cost-effective digital marketing strategies as it targets users who are actively looking for products and services online.
SEO helps businesses save money as opposed to e.g., outbound strategies like cold calling. Though cold calls can still be an effective strategy, depending on the industry, the leads generated cost exponentially more than leads generated by an inbound strategy like SEO. SEO targets people who are actively searching for products and services and have a purchase intent. This is one of the main advantages of SEO “catching” people who are interested in your products/services and are searching for them with the intent to purchase or engage. This makes your SEO campaign extremely cost-effective.

online marketing in dubai2. SEO is not going anywhere

Customers used to know about products and services through advertisements on the radio, television, and in print ads. People also used to make purchase decisions in stores and look for service providers in the phone books. However, this is, in most cases, not true anymore.

Online shopping and searching are not only here to stay, but it is going to keep growing and evolving, which means SEO will continue to play an essential role in any companies marketing policy to stay relevant.
It is important to start engaging in professional SEO services which should be set up to be sustainable, so you set your business up for future relevance and success.

3. SEO Helps Build Your Brand

The top position in search engine result pages (SERP) is significant. Having your website in these top positions gives more exposure to your business. In addition to this, being on the first page with your targeted keywords not only helps users to associate your brand with those keywords but also instills trust, since companies on the first page are generally perceived to be more trustworthy.
The more your pages and content rank in high positions, the more chances you have for users to see your content and positively associate with your brand.

4. The correct SEO Agency

SEO agencies are not all the same and their approach varies from agency to agency. You will find agencies charging for a specific amount or set of keywords. There are agencies engaging in black hat SEO using the assistants of bots for quick success. The majority of the agencies engage only in on-page SEO and ignore off-page SEO completely.  

When selecting an SEO agency in Dubai, research its reputation. Don’t go for the cheapest. Let them show you their approach or simply invite them for a presentation. See if they engage in white hat SEO, if they restrict the number of keywords if they engage in off and on-page SEO, and if they will send you a report or come and present their SEO efforts to you.  

Conclusion

SEO companies Dubai know that online marketing is getting more competitive.
Add SEO to your company’s online strategy is essential.
With a better ranking on search engines, you will increase the visibility of your brand and ultimately increase sales conversion. Chose the right agency which adheres to the best SEO practices.
As Google continues updating its algorithm, your SEO strategy must keep developing as well to embrace such changes. Working with an agency that offers top SEO services in UAE is a great step towards achieving your business goals.