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Reasons Why Paying for SEO Makes Sense

May 1, 2019  |  Reading Time: 2 minutes

Nowadays, in order to successfully market your business, a creative website design is simply not enough. Your website should be found by your customers online.

Business owners can invest in Pay-Per-Click advertising, and there is no doubt that this works and will get you instant results. However, to have a lasting achievement you should ranking in search engines, especially Google, all the time.

Here are three major reasons that you need to consider investing in SEO for business growth:

1. SEO Is Cost Effective

SEO is one of the most cost-effective digital marketing strategies as it targets users who are actively looking for particular products and services online. SEO helps businesses save money as opposed to outbound strategies like cold-calling. Though cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. Also, since SEO targets people who are actively searching for products and services like yours, the traffic is more qualified than other marketing strategies, resulting in cost-savings and higher conversion for companies.

online marketing in dubai2. SEO is not going anywhere

Customers used to know about products and services through advertisements on the radio, television and in print ads. People also used to make purchasing decisions in stores and look for service providers in the phone books. However, this is not the case anymore.

Online shopping and searching are not only here to stay, but it is going to keep growing and evolving and that means SEO will continue to change as well. It is important to start investing in professional SEO services now, so you set your business up for success in the future.

3. SEO Helps Build Your Brand

Since top position rankings in search engines result in significant impressions, having your website in these top positions gives more exposure for your website. In addition to this, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, it also instills trust since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.


SEO companies Dubai say that there is no denying that the online marketing platform is getting more competitive than ever before. However, there are more advances in digital marketing to boost your SEO campaign. With better ranking on search engines, you will increase the visibility of your brand and ultimately increase sales conversion. As Google continues updating its algorithm, your SEO strategy has to keep developing as well to embrace such changes. Working with an agency that offers top SEO services in UAE is a great step towards achieving your business goals.