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Search vs. Display: Which Network Should You Use for Best Results?

Aug 24, 2022  |  Reading Time: 2 minutes

Unlike other forms of advertising, online advertising is measurable! Pay-per-click advertising on Google is one of the essentials of modern marketing. However, Google is not so straightforward, and to advertise effectively, businesses should know which network works best in achieving their goals.

Each online marketing platform has its own set of advantages and disadvantages. Hence, you simply cannot just apply a one-size-fits-all strategy. To help you out, below is a significant discussion in the difference between Google Search vs Display network.

Google search network

Google search campaign is probably the default choice of most marketers who want to make their ad-copy visible on Google’s SERP (Search Engine Results Page) when searched with related terms.
It allows them to reach out to people when they are actively looking for something. Moreover, if you are experienced enough, combined with other factors, your ad might get the top position in the SERP. This means that your campaign will get maximum exposure online.

Search vs. Display: Which Network Should You Use for Best Results?

Additionally, ads on the Search Network have become more engaging compared before. Now, you can show more details about your business such as address, phone number, additional links and more with the standard ad copy. According to an SEM agency Dubai, it has been observed that Search Network campaigns tend to convert more visitors than its counterpart – Google Display Network.

Google Display Network

Google Display Network lets marketers display their ads on a list of websites. This list also includes some Google products including YouTube, Blogger, Gmail, Google Finance, etc.
In addition to this, mobile websites and apps have become part of this Google Display Network. All these websites are collectively known as GDN (Google Display Network). According to Google itself, the reach of the Google Display Network is about 90% and it has got a massive 2 million plus websites in its pool.

Internet marketing companies Dubai needs to realize the truth that not all visitors on Google Display Network are shoppers. People visit those websites on a regular basis for watching videos, reading articles, catching up on news, etc.
Thus, if you really want people to go to your website by clicking your ad, you need to work to make sure that your ad is creative and unique enough to capture the attention of the audience. As users are already engaged with the content of the website they are on, it is challenging for a marketer to get them to click on the ads.

No matter what Google Network you choose at the end, you need to make sure that it is contributing to the overall conversion rate of your business.
If you are not sure for which network to decide on, reach out to Creativo. We are engaging in Search Ad’s for more than 12 years and display ads since 2012 and have gained ample experience with a wide variety of industries.