SEO and SEM, How Do They Work Together

Companies/Talents offering digital marketing services in Dubai often design digital marketing strategies utilizing different platforms to achieve the business’ goals. Depending on the type of business, marketers often combine SEO, SEM, social media marketing efforts to establish the brand’s online presence and increase its visibility to audiences who may be looking for their products or services.

What is SEM?

Search Engine Marketing or SEM is the promotion of your website or content using paid advertising displayed on the Search engine results page or SERPs. These are usually found at the top of the page and are very helpful in driving targeted traffic to the website.

SEM strategies include:

• Targeted or paid ad campaigns
• Writing ad copies using selective keywords
• Bidding for popular and relevant keywords
• Monitoring the cost-per-click (CPC) and click-through rates (CTR).

What is SEO?

Search engine optimization or SEO is a strategy that involves optimizing your pages to increase the organic traffic driven to your website by ranking highly in SERPs.

Whether you have an in-house SEO specialist or you employed the help of an SEO agency UAE, SEO strategies include:

• Keyword research
• Image and video optimization
• Web content optimization
• Monitoring web core vitals
• Creating and maintaining a mobile-friendly design

How do they work together?

Whilst both marketing strategies both heavily rely on keywords to drive more quality traffic to your website and web pages. Since most users often use search engines to find what they need and often purchase from brands that have a strong online presence, getting SEO services in Dubai and implementing a good SEO strategy works as a good foundation for your SEM. If your website or brand is new, you can utilize SEM to drive more targeted traffic to the website and get immediate conversions while you establish your SEO strategy.

Whether you need SEO services in Dubai to help grow your business or you need assistance in creating your marketing campaign, we at Creativo can help clients reach their full potential with our digital marketing services covering e-commerce, web design, SEO, and SEM. We are a social media marketing company in Dubai that can help you create a customized strategy for your business.