In today’s digital age, people have changed the way they conduct business and how consumers interact and transact with businesses both local and international. These changes have forced companies to embrace and accept digital marketing as an essential part of their overall marketing strategy.
So, how does digital marketing help a business to grow? Digital marketing companies in Dubai say that the first place to start is with your website as it is the number one medium that has the potential to be seen by millions of people. Therefore, it is vital to make sure that your website is easily accessible to all users regardless of the device they are using to view your site.
Now that the importance of having a website has been addressed, what’s next? The next focus area for all businesses is about driving traffic to your website. The main channels to drive traffic to your site are listed below:
SEO (Search Engine Optimization) – SEO has a huge potential to generate qualified leads, attract high-quality traffic, and be extremely cost-effective. However, it depends on your strategy to achieve those things. Your SEO strategy should include:
- A great selection of keywords
- Creating stellar content
- Managing online reputation
- On-page and Off-page optimization
- Well-optimized local business listings
- Mobile-friendly website, etc.
Getting these done can be frustrating. However, SEO is definitely one of the best ways to build and maintain a strong web presence. It might take a while for your business to see results, but it can increase sales and help your business grow. This is especially true if you work with a professional Dubai SEO specialist who has enough experience to create a strategy that is custom to your business needs.
SEM (Search Engine Marketing) – SEM or PPC (Pay Per Click), is an effective platform that advertisers can use to target a specific group of people online and place your products right in front of them. If SEM or PPC is done correctly, it can really help in increasing sales, lead generation and improving your brand awareness. However, knowing exactly what to include in your ads, what search terms should be used and how much to spend can be frustrating to some advertisers. So, it is always recommended to work with a PPC agency in Dubai who can help you create a strategic plan to reach your business goals.
SMM (Social Media Marketing) – There is no doubt that different social media platforms have completely changed how we live today. Not only that it changed how we communicate with each other, but it also improved the way we shop and interact with different businesses. Therefore, social media has played a big role in the significant shift towards online shopping and inquiries.
According to research, a huge percentage of people are buying something because they saw it on social media. So, with the right plan and strategy in mind, you can generate more sales through social media marketing. A well-planned social media marketing strategy includes:
- Well defined social media goals
- Research your target audiences
- Perform a social media competitive analysis
- Create engaging social content
- Finding the best time to engage with customers
- Tracking and monitoring your social metrics.
Knowing all the digital marketing channels can be overwhelming. If you are new to SEO, SEM, and SMM and you are looking for some help in creating a marketing plan using these platforms, Creativo can help!